We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    Flat editorial illustration: The article is about joining public web signals with internal business metrics so BI teams can inter
    Alternative Data in BI: Bringing Public Web Data Into Your Dashboards
    23 Min Read
    Flat editorial illustration: The article contrasts passive follower totals with a behavioral path from attention and trust to cli
    Creator Analytics Beyond Follower Count: Seven Metrics That Measure Audience Behavior
    11 Min Read
    Flat editorial illustration: The article connects AI and marketing analytics with managerial judgment grounded in consumer behavi
    How an Online MBA in Marketing Connects AI and Data Analytics
    11 Min Read
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers -- AI-generated illustration
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers
    7 Min Read
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Leveraging Metadata for (Really) Big Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Leveraging Metadata for (Really) Big Data
AnalyticsBig DataData ManagementExclusive

Leveraging Metadata for (Really) Big Data

Don DeLoach
Don DeLoach
6 Min Read
Leveraging Metadata for (Really) Big Data
Illustration generated with Qwen Image.
SHARE

ImageThe word “metadata” has different meanings for different people. Most people think of this as the embodiment of big brother grabbing information about everything we do and say. More fundamentally, metadata is really data that describes other data.

ImageThe word “metadata” has different meanings for different people. Most people think of this as the embodiment of big brother grabbing information about everything we do and say. More fundamentally, metadata is really data that describes other data. In essence, it allows for quicker insight or easier interpretation of the data than one might get from analyzing all of the data at an atomic level. Some assume that key elements of the underlying data (like your name, who you called, or where you live) is pulled out of the overall data to create specific metadata. In that context, it is really more akin to indexing an underlying database for quicker analysis of the information you know you are going to want. 

Looking back, when reporting and analytics against more traditional relational databases began to be problematic due to the sheer volume of data contained within those databases, we began to see the rise in column based analytic databases which became the defacto approach. Moreover, many of these architectures were designed to be general purpose data warehouses, where the ability to horizontally scale to query larger data volumes in servicing the needs of the enterprise data warehouse works very well.

But, as machine-to-machine sensors, monitors, meters, etc. continue to fuel the Internet of Things, the enormous volumes of data is testing the capabilities of traditional database technologies, and creating a strain on infrastructures that did not contemplate the dramatic increase in the amount of data coming in, the way the data would need to be queried or the changing ways users would want to analyze data. This is why a different path is needed – an approach that is unique in that metadata is built on ingestions of creating indices or projections. 

More Read

Walmart Makes Big Data Part of Its DNA
Walmart Makes Big Data Part of Its DNA
Modern Nursing Education Emphasizes Data Analytics
The Unanticipated Impact of AI And Big Data on SME Telemarketing Strategies
How Analytics Can Propel IT to be the New ‘It’ Group
Modeling Visualization Macros

This has its pros and cons. The limitations of the underlying structure of the data becomes more important based on how the mathematics associated with the metadata actually works. In a nutshell, the more the data looks and feels like machine data, the better. So it is not going to be ideally suited as a general purpose data warehouse. On the upside, it has the advantage of very fast load speeds, very tight compression, and exceptional maneuverability over the data to support high performance ad hoc queries and investigative analytics, and does not require a database administrator to manage the indices or tune the database. This is all because of the metadata. 

The really big (and really costly) database machines starting with Teradata and extending to IBM/Netezza, Oracle Exadata and SAP/Hana still have practical limitations in terms of the dataset volumes, as do the columnar stores like HP/Vertica, SAP/Sybase IQ, Red Shift and others. These were the enabling technologies when the wall associated with tens and sometimes hundreds of Terabytes became an impediment. But as we all know, data scale salvation was to be found in Hadoop, Cassandra, and other NoSQL variants. Or was it? There is no doubt that any number of use cases are realistically able to work using these technologies where they would have previously been limited.

But more often, we are seeing instances where the “long running query” is a problem, even in the new world of Hadoop and now Spark. This is especially true when there are multiple tables to be joined for complex queries. The idea of SQL on Hadoop solutions like Impala and Hive and Drill provide some relief, but it is hardly nirvana. If you need insight into the correlations that exist amongst multiple multi-petabyte tables, you might be waiting a while. But if that were not enough, virtually all projections suggest the volumes of data we must accommodate is now growing exponentially, primarily to do the rise of the Internet of Things. 

There is an old saying that “Necessity is the mother of invention.” In this case, necessity looks to be a function of the massive amount of data where insight into that information is a strategic advantage, if not a basic requirement. The amount of time and certainly the cost associated with gaining that insight is becoming increasingly impractical. 

This brings us back to metadata. We will start to hear vendors talking about Metadata more frequently. This makes logical sense, given where we are headed. The way metadata will be used as the market progresses forward is likely to be increasingly associated with addressing the gaps created by the time and money required to deal with atomic data. We can expect there will also be a variety of approaches using metadata based on the number of technology suppliers who so deeply care about this space. That’s a good thing. We will all be better off as the market as a whole evolves to meet our ever changing needs. 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Flat editorial illustration: The article is about joining public web signals with internal business metrics so BI teams can inter
Alternative Data in BI: Bringing Public Web Data Into Your Dashboards
Big Data Business Intelligence Exclusive Web Analytics
Flat editorial illustration: A SaaS-editorial scene showing product usage, support patterns, and renewal feedback informing a fle
Using Product Usage Analytics and Support Data to Build a B2B Product Roadmap
Business Intelligence Infographic
From Hiring To Payroll: Managing HR Data Across Business Systems -- AI-generated illustration
From Hiring To Payroll: Managing HR Data Across Business Systems
Big Data Business Intelligence Infographic
Flat editorial illustration: The article is about automating the collection, preparation, and delivery of marketing data across p
From Data to Dashboards: 5 Marketing Reporting Automation Software Picks
Big Data Business Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Blockchain Development Primer for New Solidity Programmers
BlockchainExclusiveNewsProgramming

Blockchain Development Primer for New Solidity Programmers

6 Min Read
Are IT leaders just too busy for innovation?
Culture/LeadershipIT

Are IT leaders just too busy for innovation?

4 Min Read
10 Social Media Influencer Secrets and Strategies
Best PracticesSocial Data

10 Social Media Influencer Secrets and Strategies

7 Min Read
Data Detox: The Importance of Cleaning Your Data
Big DataData Quality

Data Detox: The Importance of Cleaning Your Data

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?