Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 4 Ways Your Digital Business Can Benefit From Big Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > 4 Ways Your Digital Business Can Benefit From Big Data
AnalyticsBig DataBusiness Intelligence

4 Ways Your Digital Business Can Benefit From Big Data

Rehan Ijaz
Rehan Ijaz
5 Min Read
SHARE

Big data invokes in people both awe and distrust. Collection of big data has gained a bad reputation in recent times thanks to NSA spying revelations. However, big data is really the backbone of how modern business is conducted. Thanks to technology, companies have access to more data about their customers than ever. Carefully analyzing big data can unveil extremely beneficial information for businesses.

Big data is not just for big corporations. Even small businesses, especially digital businesses, can benefit from big data in many ways. It’s easier for digital businesses to collect data regarding customers than traditional brick-and-mortar style businesses. So, here are a number of amazing ways big data can benefit your tiny digital business:

  1. You Will Know Customers Better Than They Know Themselves

With big data, your company will have access to all those numbers that businesses have always dreamed of. You can collect information regarding customer location, age, gender, and other demographic information. Better yet, you will be able to see what customers really want to buy, when they prefer to buy, and how. Such information is crucial for developing a business model. In the past, companies had to spend fortunes to gather information like this. And even if they could afford it, the sample sizes were small. Big data makes legitimate collection of user information affordable and large scale.

The gaming industry has been taking advantage of big data for years. They keep very detailed records of customers for a variety of reasons, such as: identifying warning signs a customer will cheat, understanding how to keep them at the tables and knowing how to improve their marketing for their target demographics. LeoVegas Gaming Group learns everything they possibly can about their target customers. Big data has helped them significantly improve the gaming experience and reduce costs.

More Read

Maybe it should be “Networked Business”?
Robots Could Hold Nearly 40 Percent of American Jobs by Early 2030s
How Your Medium-Size Business Can Join the BI Revolution
How a Free Burrito Turned into A $55 Parking Ticket and a Great Customer Experience
Big Data in Insurance – Is the Industry Ready to Take Advantage?
  1. Design Better Targeted Advertisements

Collecting information about customer demographics, habits and preferences not only helps improve your business, but it also allows you to create ads that are highly targeted. For example, your company might be able to determine that the majority of your buyers are women. You may even tailor ads to women using that information. But women are not a singular category. Using big data, you will be able to narrow down your customer base, for example, to single women in the upper earning bracket, living in Cincinnati. Now your marketing efforts can be made more targeted and thus highly effective.

  1. Direct Advertising to the Right Channels

There are many ways beyond targeted advertising that big data can help improve your business model. Other than your customers, big data can also help you monitor your advertisements. Your marketing team will be able to evaluate which channels are the most successful in getting customers to click on a link and buy a product from your site. So, big data is necessary to direct your advertising efforts to the channels with the most returns.

  1. Increase the Accuracy of Business Analysis

Like with marketing and customer data, big data can help increase your ability to analyze business data immensely. Basically, you will have to compile large sets of data and run a thorough analysis using statistical tools. This requires a lot of expertise that your business may not be able to afford quite yet. Therefore, it’s most affordable and convenient for small companies to outsource business analysis to professional agencies like Corporate Business Solutions.

In addition to all of the above, big data can also help you predict industry trends in advance. Therefore, you will be in a better position to anticipate and adapt your current business model to changing marketing trends.

Share This Article
Facebook Pinterest LinkedIn
Share
ByRehan Ijaz
Follow:
Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
AnalyticsBig DataCommentaryCulture/LeadershipExclusiveHadoopSocial Data

Too Much Big Data, Too Few Big Ideas

5 Min Read
legal repercussion with big data
Big DataBusiness RulesData ManagementPolicy and Governance

New Legal And Ethical Challenges Of Big Data

7 Min Read
Image
Analytics

Re-Thinking SEO: The Earned Media & Inbound Marketing Evolution [Webinar]

2 Min Read

Should “Bob The Marketing Guy” Be Building Your Analytics?

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?