Here are the other six resolutions for an email marketer in 2010. Here are the first six from yesterday.
7. I will work with the call center, brick & mortar channels – yes, we all resolve to do it each year. But here is what you should do – first engage them by pushing offers their way, & two show them all the different ways you can track people. The more involved they are in your campaigns the more they will support you.
8. I will test before I launch – test each campaign before you put it out. Have three types of tests – first – a sanity test on what the campaign should do, second involve your team to see what they think will work (and let them find errors), third – test it out on a sub-section of your recipients before you send it out to your entire list.
9. I will work on subject lines – these drive open rates and engagement. A good subject line can also be leveraged into Facebook or Twitter. Take some time to come up with them rather than just slapping them on last minute. In fact, set a goal to solicit subject lines from your peers and narrow them down with testing.
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10. I will monitor my deliverability – watch your delivered and blocks on every campaign. Don’t mess this up – keep your IP’s clean by keeping your customers and prospects on different IP’s.
11. I will monitor my metrics – for all my campaigns. You need to look at all your numbers across channels. Innovative marketers this year will actually start measuring success across channels – start campaigns on one channel and transfer people to another. Also, share your reports with other people in your organization.
12. I will be a customer. Make a checklist of things that you like about your campaigns. See if the path makes sense, and if the marketing is up to par. Track your subscribe & unsubscribe process.
Tomorrow, resolutions for social media in 2010.
