By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    football analytics
    The Role of Data Analytics in Football Performance
    9 Min Read
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Should Fortune 1000 Companies be Active on Social Networks?
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Should Fortune 1000 Companies be Active on Social Networks?
Uncategorized

Should Fortune 1000 Companies be Active on Social Networks?

TomAnderson
Last updated: 2009/07/28 at 3:17 PM
TomAnderson
5 Min Read
SHARE

Who Should Have a Social Network App/Widget?

I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?

Based on our recent research as well as our personal experience in building SNS Apps is that, yes in many cases apps can be a good tool for companies in providing something of value to their customers on social networks. However, companies do need to be careful in deciding what kind of applications to build and how they execute these.

Why should companies be active on social networks?

More Read

Secret of Ford’s Social Media Success

In a recent survey on social networks Anderson Analytics asked whether or not social network users would like to see the brands/companies they normally purchase products from become more involved in communicating with them on social networks. As expected when asking about advertising, which at some level commercial involvement entails, a third of SNS users were negative (35%). However, the real story is that most were neutral (45%), and there were nearly as many that …



Who Should Have a Social Network App/Widget?

I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?

Based on our recent research as well as our personal experience in building SNS Apps is that, yes in many cases apps can be a good tool for companies in providing something of value to their customers on social networks. However, companies do need to be careful in deciding what kind of applications to build and how they execute these.

Why should companies be active on social networks?

In a recent survey on social networks Anderson Analytics asked whether or not social network users would like to see the brands/companies they normally purchase products from become more involved in communicating with them on social networks. As expected when asking about advertising, which at some level commercial involvement entails, a third of SNS users were negative (35%). However, the real story is that most were neutral (45%), and there were nearly as many that were for it as against it (20% wanted more involvement). Put in other words, the majority (65%) are open to greater commercial communication on social networks!

The story was similar, and even more positive, when we asked whether seeing products/companies and their services on social networking sites influences their trust/buying decisions positively or negatively. Only 19% were negative. Again the majority of social network users were neutral (64%), and there were almost as many for it as against it (17% wanted more commercial involvement). Put in other words 83% are open to commercial involvement in SNS; a great opportunity! [see charts below]

I believe widgets/applications, if designed in the true spirit of social media, in other words if offering some value to the user, is a great way for companies to get involved in social media. This is the reason Anderson Analytics has begun to offer help with application/widget development as part of our new AA-Social Media offering.

Why is a market research company building social media applications?

The game rules for social media and social networks in particular are changing on a monthly, even weekly basis. It is not possible to run exactly the same social media campaign this month as you ran last month. Social Network Service API’s as well as following limits/rules at Facebook, MySpace, LinkedIn and Twitter are changing constantly.

By measuring campaign effectiveness through surveys, and text mining communities online we’ve been able to get a data driven understanding of what works well and what doesn’t on a broader level. More importantly, social network applications/widgets provide a benefit other than pr/advertising. These applications often provide a data stream which can be analyzed and add a whole new level of insights previously not available to market researchers. This is why we’ve decided to help companies with more tactical SNS offerings.

@TomHCAnderson

[Post to Twitter] Tweet This Post 

Link to original postTom H. C. Anderson – Anderson Analytics

TAGGED: social media applications
TomAnderson July 28, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Shutterstock Licensed Photo - 1051059293 | Rawpixel.com
QR Codes Leverage the Benefits of Big Data in Education
Big Data
football analytics
The Role of Data Analytics in Football Performance
Analytics Big Data Exclusive
smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Secret of Ford’s Social Media Success

2 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?