Secret of Ford’s Social Media Success

March 12, 2010
84 Views

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.

Few other examples of successful Social Media initiatives by Ford include Summer of Taurus, the2010Mustang.comWeddingRoadTrip.com and FiestaMovement.com (See this excellent blog post by Lee Odden for more).

To learn more about Ford’s Social Media success, watch this interview by Lee Odden with Scott Monty, Head of Social Media at Ford.

According to Scott, even the CEO of Ford understands how important Social Media is to…

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.

Few other examples of successful Social Media initiatives by Ford include Summer of Taurus, the2010Mustang.comWeddingRoadTrip.com and FiestaMovement.com (See this excellent blog post by Lee Odden for more).

To learn more about Ford’s Social Media success, watch this interview by Lee Odden with Scott Monty, Head of Social Media at Ford.

According to Scott, even the CEO of Ford understands how important Social Media is to the success of the company! Scott also emphasized the importance of having a good product, listening to customers and providing them with necessary tools for engagement.

Great advice in my opinion and a success story that other brands should try to emulate.

Link to original post

You may be interested

5 Effective Strategies for Boosting IoT Security
Internet of Things
79 shares1,125 views
Internet of Things
79 shares1,125 views

5 Effective Strategies for Boosting IoT Security

Ryan Kh - July 25, 2017

With the emergence of IoT devices that are being rolled out from time to time, the serious IoT security issues…

The Future of Healthcare and Big Pharma is in Big Data Analytics
Analytics
416 views
Analytics
416 views

The Future of Healthcare and Big Pharma is in Big Data Analytics

riteshmehta - July 25, 2017

The healthcare industry recognizes that Big Data as and opportunity and a challenge for the whole sector. Nevertheless, systems and…

How Companies Are Rethinking Promotional Materials In Light Of Big Data
Big Data
108 shares1,733 views
Big Data
108 shares1,733 views

How Companies Are Rethinking Promotional Materials In Light Of Big Data

Larry Alton - July 25, 2017

Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…