7 Signs You’re Dealing with Complex Data
We talk a lot about complex data and the challenges and opportunities it poses…
Business Case for Predictive Analytics Is Simpler Than You Think
Our benchmark research into predictive analytics shows that lack of resources, including…
Wasted Breath: Data Alone Won’t Convince
In a data driven world, rhetoric is often chastised as “fluffy talk”.…
Four and a Half Types of NoSQL Databases, and When to Use Them
The primary advantages NoSQL has over RDBMSs is horizontal scaling and data…
Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell…
What Leading Mobile Analytics Platforms Have to Offer
Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps…
Do You Need a Data Scientist or a Marketing Researcher?
I was recently invited to give keynote addresses at Australia’s AMSRS conference…
Our Own Private Cloud: How to Assess If a Private Cloud Built on Linux Is Best for Your Business
Your business has decided to move into the cloud, but which system…
Calculating the Soft Costs of Hadoop
Estimating the total cost of ownership (TCO) for Hadoop has been a…
Demystifying Data Governance
Data governance can be described, quite simply, as how you oversee your…
