The Misunderstanding of Master Data Management
Not long ago, I was asked to review a client’s program initiative…
Data Visualization: Making Big Data Dance
Fifteen years ago, the presentation of data typically fell under the purview…
SAPPHIRE NOW: The Human Face of Big Data
SAPPHIRE NOW in Orlando was packed with examples of how Big Data…
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing…
Re-Thinking SEO: The Earned Media & Inbound Marketing Evolution [Webinar]
SEO is changing. Here's what you need to know to succeed today. No…
5 Kinds of Business Analysis Techniques Every Executive Should Know
If you’re a business user thinking about analytics, the options can be…
Could Business Computing Be Done by Users Without Technical Experience?
Business computing always occurs in enterprises, which plays an important role in…
Statistics vs. Data Science vs. BI
As someone who trained as a statistician, I've always struggled with that…
Tactical Analytics: Wandering Off the Path One Inch at a Time
An over-reliance on tactical analytics can make you lose sight of your…