Predictive Analytics: 8 Things to Keep in Mind (Part 3)
Theme 3: Integrating third-party data into predictive analysis This is the third…
A story about the power of rules to improve analytic decisions
I was traveling in South Africa last week (keynoting BI 2010) and…
Congress, Privacy, and Marketing to Your Geolocation
Location-based technologies include GPS for mobile devices and new technology in the…
MDM Streamlines the Supply Chain
I’ve always been a little jealous of ERP development teams. They operate…
Has the Twitter Trend Reached its Apex – Even Among Marketers?
Part II: Marketing Executive Trends 2010 Results - Social Media Marketing Anderson…
Who Remembers Saying “This is where we came in”?
I suspect only a small number of those reading this will recognize…
The Circle of Quality
Explaining why data quality is so vitally important to an organization's success…
The FTC Still Wondering If Cookies Can Behave…
As the FTC continues its discussions on behavioral marketing and how it…
Redefining the enterprise user experience
I wrote recently about the growing phenomenon of employees circumventing corporate policy…
