3 Easy Checks to Ensure Quality Analytics Reporting
Are you new to business intelligence, predictive analytics or analysis in general.…
Taking a Competitive Snapshot
Compete.com is a web analytics startup that has some interesting features that…
MDM: Subject-Area Data Integration
I frequently describe MDM as subject area data integration. The whole point…
The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics…
Easily Forgotten
They have many names – an auto-responder, trigger(ed) or reoccurring campaigns, welcome,…
Data Management Career Success in Turbulent Times
You can now watch the presentation I gave recently to DAMA Puget…
Zen and the Art of Change Management
Zen, a school of Mahāyāna Buddhism, emphasizes experiential Prajñā (wisdom and understanding of the…
