By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Taking a Competitive Snapshot
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > Taking a Competitive Snapshot
Predictive Analytics

Taking a Competitive Snapshot

Steve Bennett
Last updated: 2009/08/12 at 1:01 AM
Steve Bennett
5 Min Read
SHARE

Compete.com is a web analytics startup that has some interesting features that are worth mentioning as they:

  • claim to have a diverse sample of 2,000,000+ U.S. Internet users that have given them permission to analyze the web pages they visit and ask them questions via surveys
  • have built an online competitive intelligence service that lets you compare websites in seconds.

200908_Compete Sounds interesting, but I thought that it would have no relevance to Australia as Compete say they only have U.S. users. But I thought I would give it a go, anyway.

On the left is the snapshot produced when comparing Commbank, NAB and ING Direct Australia (well, to be accurate: just the websites commbank.com.au, nab.com.au and ingdirect.com.au). Click on this picture to open a larger version.

Visitor numbers do seem to reflect the U.S. centricity of the sample, but I can see that the search terms and referral information could be useful for the marketing department to tune their site (SEO).

More Read

ai for website accessibility

4 Tips For Improving Accessibility Through Web Analytics

7 Possible Cross Browser Testing Solutions for Data-Savvy Businesses
5 Useful SEO Insights You Can Learn from Google Analytics
4 Top Advanced Web Analytics Tools To Get More Out Of Your Website
How to Make Site Search a Conversion Tool

The only similar service that I know of that does cover Australia is bwired (a local web technology company). They don’t have an out-of-the-box solution but (if you can …


Compete.com is a web analytics startup that has some interesting features that are worth mentioning as they:

  • claim to have a diverse sample of 2,000,000+ U.S.
    Internet users that have given them permission to analyze the web pages
    they visit and ask them questions via surveys
  • have built an online competitive intelligence service that lets you compare websites in seconds.

200908_Compete
Sounds interesting, but I thought that it would have no relevance to
Australia as Compete say they only have U.S. users. But I thought I
would give it a go, anyway.

On the left is the snapshot produced when comparing Commbank, NAB
and ING Direct Australia (well, to be accurate: just the websites commbank.com.au, nab.com.au and ingdirect.com.au). Click on this picture to open a larger version.

Visitor numbers do seem to reflect the U.S. centricity of the sample,
but I can see that the search terms and referral information could be
useful for the marketing department to tune their site (SEO).

The only similar service that I know of that does cover Australia is bwired (a
local web technology company). They don’t have an out-of-the-box
solution but (if you can find it) they offer an online website
comparison called RISE.

With RISE, you fill in a form telling RISE about how you think a
target website performs against 20 or so criteria. RISE then emails a
short report back to you comparing the target to both a composite group
of competitors and a set of 3 anonymous competitors.

Here is the report generated for ingdirect.com.au. The report is
based on my responses to the RISE questionnaire as a non-customer who
explored the website – NOT on any particular insiders information on
how ING Direct performs as an organization. Here is the report:

__________________

You have filled out our RISE questionnaire for www.ingdirect.com.au, and have select finance/banking for benchmarking. 

You have filled out our RISE questionaire for www.ingdirect.com.au, and have select finance/banking for benchmarking. 

Your results are below:

 Your ResultsIndustry AvgOverall Avg
Usability & Functionality53.75%50.00%38.34%
Research68.00%30.22%22.79%
Image44.00%36.44%31.27%
Sales87.14%35.87%26.24%
Efficiency49.33%38.52%26.30%
Total60.45%38.21%28.99%

Competitor comparison:

 Competitor 1Competitor 2Competitor 3
Usability & Functionality46.25%55.00%57.50%
Research4.00%16.00%34.00%
Image18.00%44.00%32.00%
Sales17.14%2.86%42.86%
Efficiency26.67%32.00%37.33%
Total22.41%29.97%40.74%

__________________

So
you can see that bwired takes a very different approach to Compete.com.
For me, bwired is too open to the opinions of a single individual – in
this case me. Also, competitors are unnamed. Compete.com has the
advantage of larger sample sizes, time series data, named competitors,
and data on search terms, referral and destination sites. These
features, and the packaging and flexibility of the Compete dashboard
make it a clear winner. Shame about the limitation to U.S. users.

I make no mention of Google Analytics,
which is excellent for analyzing websites – but only for those you
‘own’. So you can’t benchmark against your competitors. Maybe I’m
wrong. I’d be happy to hear from anyone that knows more.

Link to original post

TAGGED: web analytics
Steve Bennett August 12, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

IoT Cybersecurity
4 Common Misconceptions Surrounding IoT Cybersecurity Compliance
Internet of Things
iot and cloud technology
IoT And Cloud Integration is the Future!
Internet of Things
ai in marketing
4 Ways AI Can Improve Your Marketing Strategy
Artificial Intelligence
data security unveiled
Data Security Unveiled: Protecting Your Information in a Connected World
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai for website accessibility
Web Analytics

4 Tips For Improving Accessibility Through Web Analytics

6 Min Read
data-driven ux with browser testing tools
Big Data

7 Possible Cross Browser Testing Solutions for Data-Savvy Businesses

14 Min Read
google analytics tools and features
Web Analytics

5 Useful SEO Insights You Can Learn from Google Analytics

7 Min Read
web analytics powerful tools
Analytics

4 Top Advanced Web Analytics Tools To Get More Out Of Your Website

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?