1) Goal Setting – Get your team to agree on what you’d like to accomplish with your eMarketing; brainstorm to identify the top 20 ideas. Now select the top three and give those items your immediate focus.
2) Twit-Turn – Sounds like a corny name, but one of our customers has designated an intern to focus on Twitter and other social media this summer. The Twit-Turn is going to conduct research, initiate social media efforts and create offer streams – a simple, clear path to an offer that coaxes the consumer toward a decision.
3) Mix it Up – List new and older products in your campaigns, highlight top sellers and make sure to write compelling copy.
4) Play with Shipping – What is your magic number? Would $90+ equal free shipping, should a $55 order have a $3 flat shipping rate? Maybe free shipping is earned when someone provides feedback on their last purchase.
5) Treat B…
1) Goal Setting – Get your team to agree on what you’d like to accomplish with your eMarketing; brainstorm to identify the top 20 ideas. Now select the top three and give those items your immediate focus.
2) Twit-Turn – Sounds like a corny name, but one of our customers has designated an intern to focus on Twitter and other social media this summer. The Twit-Turn is going to conduct research, initiate social media efforts and create offer streams – a simple, clear path to an offer that coaxes the consumer toward a decision.
3) Mix it Up – List new and older products in your campaigns, highlight top sellers and make sure to write compelling copy.
4) Play with Shipping – What is your magic number? Would $90+ equal free shipping, should a $55 order have a $3 flat shipping rate? Maybe free shipping is earned when someone provides feedback on their last purchase.
5) Treat Buyers Best – Send transactional emails following purchase… the thank you, feedback, coupon/ offer with date etc. keep moving them into different segments and treat them like family.
6) Automate, Automate, Automate – Create campaigns to trigger automatically, a welcome stream, bonding streams etc. This helps reinforce the relationship and moves recipients in a positive direction.
7) Proof Read – Spell check is a no-brainer, but you also need to make sure you validate links, codes and expiration dates.
8) Save Money – Paid search is a huge investment and could be a waste if not properly monitored, devote some of that money to creating conversations with your existing clients.
9) Spy on Yourself – Continually audit your sign-up and unsubscribe processes, validate clicks as well as your other channels.
10) Go Big – Make the time investment, create good creative so that you look like a major player in the space.
