We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Confronting a False Positive
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Confronting a False Positive
Business IntelligenceCRM

Confronting a False Positive

Editor SDC
Editor SDC
5 Min Read
Confronting a False Positive
Illustration generated with Qwen Image.
SHARE

I received a request to explain false positive matches; perhaps this tale based on my brother’s experiences will help.

Imagine that your name is Chris Tuck, and you’re attending an industry event in Bristol. You booked your hotel directly using the conference code (in order to get it at a discounted rate) and when you arrive after a long day all you want to do is dump your bags in your room and get some dinner.

Everything goes smoothly at check-in, they find you reservation, swipe your credit card and issue you with a room key. So up in the lift you go and along the corridor until you find your room.

As you enter the room, you notice nothing unusual – it’s a typical business hotel; you could be anywhere. The lights and TV have been switched on to welcome you. You squeeze down the corridor past the bathroom, letting the door slam shut behind you, and dump your bags on the bed.

More Read

Heal the Heartbreak of Data Sprawl with a Data Catalog
Heal the Heartbreak of Data Sprawl with a Data Catalog
Using Decision Management to improve Requirements
Data Replication: The Reality
7 Big Data Trends That Will Impact Your Business
AI Leads to Major Breakthroughs in Mobile Games in 2024

Then something catches your eye. There’s another bag on the floor by the side of the bed – that’s odd. Then you hear something. You turnaround to find yourself face-to-face with a giant, wearing nothing but a towel around his waist – that’s very odd!

He’s 6′ 7″  inches tall (over 2M) and weighs about 250lbs (nearly 18 stone, or 11oKg) although he looks bigger as he towers over you in his near-naked state with his shaven head. His face is contorted in a frown. ”What are you doing in my room?” you exclaim, in unison.

Now imagine things from my brother’s point of view. You’re name is also Chris Tuck and you’re just getting out of the shower in your hotel room when you hear a door slam. You exit the bathroom to find another man standing next to your bed.

Both Chris Tucks were attending the same event and had booked their rooms independently using the conference discount code. Unfortunately, despite them having different credit card details, company names and addresses , somebody at the hotel had decided that the bookings must be for the same person – this is a false positive match.

In this case it caused much embarrassment for all parties concerned, particularly when it turned out that the hotel was fully booked and the “other” Chris Tuck had to find somewhere else to stay. He and my brother have met and shared a laugh about this mishap on several occasions since, although both are now extra careful when checking into hotels, making sure that their doors are deadlocked and using the do-no-disturb sign!

TAGGED:data quality
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Flat editorial illustration: The article's core relationship is the alignment between customer behavioral data (visit frequency,
Data-Driven Loyalty: How Restaurants Use Behavioral Analytics to Optimize Revenue
Exclusive
Flat editorial illustration: The article's core relationship is that reliable eCommerce attribution depends on a unified, well-st
How eCommerce Data Teams Can Build Attribution That Holds Up
Big Data Exclusive
Flat editorial illustration: The article's core relationship is the contrast between fragmented inherited data infrastructure (wh
Data Stack Consolidation as a Data Quality and Governance Strategy for Mid-Market Teams
Big Data Exclusive
Emergency responder and nurse reviewing tablet with data dashboards
Evaluating Workforce Assessment Tools: Looking Beneath the Dashboard at Psychometric Data
Exclusive Software

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Healthcare Information Systems Need ADW Therapy!
Business Intelligence

Healthcare Information Systems Need ADW Therapy!

5 Min Read
6 Big Data Mistakes You Must Avoid At All Costs
Big Data

6 Big Data Mistakes You Must Avoid At All Costs

8 Min Read
Put Data Quality in Those Requirements, Already!
Data Warehousing

Put Data Quality in Those Requirements, Already!

5 Min Read
Leadership Lessons in Data Quality - Part 1
Uncategorized

Leadership Lessons in Data Quality – Part 1

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?