Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    composable analytics
    How Composable Analytics Unlocks Modular Agility for Data Teams
    9 Min Read
    data mining to find the right poly bag makers
    Using Data Analytics to Choose the Best Poly Mailer Bags
    12 Min Read
    data analytics for pharmacy trends
    How Data Analytics Is Tracking Trends in the Pharmacy Industry
    5 Min Read
    car expense data analytics
    Data Analytics for Smarter Vehicle Expense Management
    10 Min Read
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Confronting a False Positive
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Confronting a False Positive
Business IntelligenceCRM

Confronting a False Positive

Editor SDC
Editor SDC
5 Min Read
SHARE

I received a request to explain false positive matches; perhaps this tale based on my brother’s experiences will help.

Imagine that your name is Chris Tuck, and you’re attending an industry event in Bristol. You booked your hotel directly using the conference code (in order to get it at a discounted rate) and when you arrive after a long day all you want to do is dump your bags in your room and get some dinner.

Everything goes smoothly at check-in, they find you reservation, swipe your credit card and issue you with a room key. So up in the lift you go and along the corridor until you find your room.

As you enter the room, you notice nothing unusual – it’s a typical business hotel; you could be anywhere. The lights and TV have been switched on to welcome you. You squeeze down the corridor past the bathroom, letting the door slam shut behind you, and dump your bags on the bed.

More Read

Welcome to the Retail Channel for the Business Intelligence…
Craving value: sparks for a new economic engine
Tips for Utilizing Customer Experience Data.
Advanced Analytics Offers New Opportunities for Growth
Affiliate Summit West

Then something catches your eye. There’s another bag on the floor by the side of the bed – that’s odd. Then you hear something. You turnaround to find yourself face-to-face with a giant, wearing nothing but a towel around his waist – that’s very odd!

He’s 6′ 7″  inches tall (over 2M) and weighs about 250lbs (…

I received a request to explain false positive matches; perhaps this tale based on my brother’s experiences will help.

Imagine that your name is Chris Tuck, and you’re attending an industry event in Bristol. You booked your hotel directly using the conference code (in order to get it at a discounted rate) and when you arrive after a long day all you want to do is dump your bags in your room and get some dinner.

Everything goes smoothly at check-in, they find you reservation, swipe your credit card and issue you with a room key. So up in the lift you go and along the corridor until you find your room.

As you enter the room, you notice nothing unusual – it’s a typical business hotel; you could be anywhere. The lights and TV have been switched on to welcome you. You squeeze down the corridor past the bathroom, letting the door slam shut behind you, and dump your bags on the bed.

Then something catches your eye. There’s another bag on the floor by the side of the bed – that’s odd. Then you hear something. You turnaround to find yourself face-to-face with a giant, wearing nothing but a towel around his waist – that’s very odd!

He’s 6′ 7″  inches tall (over 2M) and weighs about 250lbs (nearly 18 stone, or 11oKg) although he looks bigger as he towers over you in his near-naked state with his shaven head. His face is contorted in a frown. ”What are you doing in my room?” you exclaim, in unison.

Now imagine things from my brother’s point of view. You’re name is also Chris Tuck and you’re just getting out of the shower in your hotel room when you hear a door slam. You exit the bathroom to find another man standing next to your bed.

Both Chris Tucks were attending the same event and had booked their rooms independently using the conference discount code. Unfortunately, despite them having different credit card details, company names and addresses , somebody at the hotel had decided that the bookings must be for the same person – this is a false positive match.

In this case it caused much embarrassment for all parties concerned, particularly when it turned out that the hotel was fully booked and the “other” Chris Tuck had to find somewhere else to stay. He and my brother have met and shared a laugh about this mishap on several occasions since, although both are now extra careful when checking into hotels, making sure that their doors are deadlocked and using the do-no-disturb sign!

TAGGED:data quality
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

student learning AI
Advanced Degrees Still Matter in an AI-Driven Job Market
Artificial Intelligence Exclusive
mobile device farm
How Mobile Device Farms Strengthen Big Data Workflows
Big Data Exclusive
composable analytics
How Composable Analytics Unlocks Modular Agility for Data Teams
Analytics Big Data Exclusive
fintech startups
Why Fintech Start-Ups Struggle To Secure The Funding They Need
Infographic News

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Schrödinger’s Data Quality

6 Min Read

The Importance of Scope In Data Quality Efforts

4 Min Read

Commendable Comments (Part 3)

8 Min Read

MDM Can Challenge Traditional Development Paradigms

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?