Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
    data driven risk management in heatlhcare
    How Data Analytics Is Changing Healthcare Risk Management
    17 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Confronting a False Positive
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Confronting a False Positive
Business IntelligenceCRM

Confronting a False Positive

Editor SDC
Editor SDC
5 Min Read
SHARE

I received a request to explain false positive matches; perhaps this tale based on my brother’s experiences will help.

Imagine that your name is Chris Tuck, and you’re attending an industry event in Bristol. You booked your hotel directly using the conference code (in order to get it at a discounted rate) and when you arrive after a long day all you want to do is dump your bags in your room and get some dinner.

Everything goes smoothly at check-in, they find you reservation, swipe your credit card and issue you with a room key. So up in the lift you go and along the corridor until you find your room.

As you enter the room, you notice nothing unusual – it’s a typical business hotel; you could be anywhere. The lights and TV have been switched on to welcome you. You squeeze down the corridor past the bathroom, letting the door slam shut behind you, and dump your bags on the bed.

More Read

A Portrait of the Data Quality Expert as a Young Idiot
No Data Warehouse Required: BI Reporting Extends Its Reach
7 Data Collection Tools Every Company Must Have
Grocery Data Streams Gain Value In Post-COVID Shopping Environment
Blog-Bout: “Risk” versus “Monopoly”

Then something catches your eye. There’s another bag on the floor by the side of the bed – that’s odd. Then you hear something. You turnaround to find yourself face-to-face with a giant, wearing nothing but a towel around his waist – that’s very odd!

He’s 6′ 7″  inches tall (over 2M) and weighs about 250lbs (…

I received a request to explain false positive matches; perhaps this tale based on my brother’s experiences will help.

Imagine that your name is Chris Tuck, and you’re attending an industry event in Bristol. You booked your hotel directly using the conference code (in order to get it at a discounted rate) and when you arrive after a long day all you want to do is dump your bags in your room and get some dinner.

Everything goes smoothly at check-in, they find you reservation, swipe your credit card and issue you with a room key. So up in the lift you go and along the corridor until you find your room.

As you enter the room, you notice nothing unusual – it’s a typical business hotel; you could be anywhere. The lights and TV have been switched on to welcome you. You squeeze down the corridor past the bathroom, letting the door slam shut behind you, and dump your bags on the bed.

Then something catches your eye. There’s another bag on the floor by the side of the bed – that’s odd. Then you hear something. You turnaround to find yourself face-to-face with a giant, wearing nothing but a towel around his waist – that’s very odd!

He’s 6′ 7″  inches tall (over 2M) and weighs about 250lbs (nearly 18 stone, or 11oKg) although he looks bigger as he towers over you in his near-naked state with his shaven head. His face is contorted in a frown. ”What are you doing in my room?” you exclaim, in unison.

Now imagine things from my brother’s point of view. You’re name is also Chris Tuck and you’re just getting out of the shower in your hotel room when you hear a door slam. You exit the bathroom to find another man standing next to your bed.

Both Chris Tucks were attending the same event and had booked their rooms independently using the conference discount code. Unfortunately, despite them having different credit card details, company names and addresses , somebody at the hotel had decided that the bookings must be for the same person – this is a false positive match.

In this case it caused much embarrassment for all parties concerned, particularly when it turned out that the hotel was fully booked and the “other” Chris Tuck had to find somewhere else to stay. He and my brother have met and shared a laugh about this mishap on several occasions since, although both are now extra careful when checking into hotels, making sure that their doors are deadlocked and using the do-no-disturb sign!

TAGGED:data quality
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Comparing 5 Top Compliance Training Providers for Large Businesses -- AI-generated illustration
Comparing 5 Top Compliance Training Providers for Large Businesses
Business Intelligence Exclusive
11 Best AI Tools for Critical Thinking in Research -- AI-generated illustration
11 Best AI Tools for Critical Thinking in Research
Artificial Intelligence Exclusive
Top 7 GTM Intelligence Tools with MCP Integration in 2026 -- AI-generated illustration
Top 7 GTM Intelligence Tools with MCP Integration in 2026
Artificial Intelligence Exclusive News
What Is Fine Tuning AI Models And When Should You Actually Do It? -- AI-generated illustration
What Is Fine Tuning AI Models And When Should You Actually Do It?
Artificial Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Conducting A/B Tests: Subject Lines

3 Min Read

Collective knowledge systems

7 Min Read

Podcast: Stand-Up Data Quality (Second Edition)

1 Min Read

Enhancing IT Support to the Counter Terror Effort: Design Criteria

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?