Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: From Decision Support to Action Support
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > From Decision Support to Action Support
Business IntelligenceCRMData MiningPredictive Analytics

From Decision Support to Action Support

JamesTaylor
JamesTaylor
5 Min Read
SHARE

I often write about the difference between decision support systems and the kind of systems that result from applying decision management – decision management applications. For instance, this post on To Hell with Business Intelligence, try Decision Management and this interview with Dan Power. Last week I came across a great way to describe the kinds of systems that decision management delivers – Action Support.

DecisionSupportDecisionManagement

More Read

Help Me Rethink Information
What makes “CRM” social?
All Business Analysts are Not Created Equal
The Darker Side Of Analytics
Text Mining and Regular Expressions

Now obviously Decision Support Systems involve actions at some level. After all, decisions involve a choice, a selection of a course of action from a set of alternatives and decisions generally result in an action being taken, not just knowledge being added to what’s known. But Action Support systems, unlike Decision Support systems, are focused on taking this action or on supporting action-taking by users. Decision Support Systems are focused, obviously, on helping someone make the decision not necessarily on the actions to be taken. From a practical point of view this means a couple of things:

  • Action Support Systems (or Decision Management Applications) must deal with rules or semantics as well as data and analysis. Instead of the policies, regulations, expertise, know-ho…


I often write about the difference between decision support systems and the kind of systems that result from applying decision management – decision management applications. For instance, this post on To Hell with Business Intelligence, try Decision Management and this interview with Dan Power. Last week I came across a great way to describe the kinds of systems that decision management delivers – Action Support.

Now obviously Decision Support Systems involve actions at some level. After all, decisions involve a choice, a selection of a course of action from a set of alternatives and decisions generally result in an action being taken, not just knowledge being added to what’s known. But Action Support systems, unlike Decision Support systems, are focused on taking this action or on supporting action-taking by users. Decision Support Systems are focused, obviously, on helping someone make the decision not necessarily on the actions to be taken. From a practical point of view this means a couple of things:

  • Action Support Systems (or Decision Management Applications) must deal with rules or semantics as well as data and analysis. Instead of the policies, regulations, expertise, know-how being applied by the user of the Decision Support System, these rules are embedded in an Action Support System.
  • Action Support Systems tend to be quicker – the computer is taking action or recommending action and this is likely to be quicker that waiting for a person to decide on an action based on the information presented in a Decision Support System.
  • Action Support Systems require analytics and optimization that is predictive so that they can take or suggest action in that context.

DecisionSupportDecisionManagementAnother way to consider this is to compare Decision Support and Decision Management item by item. At left is a slide I developed for a class on Decision Support and Decision Management (the class is an online class that will be available from IASA in the not too distant future – as soon as I finish it). As you can see I make a number of points about the differences between decision support and decision management, especially around embedding the experience and judgment of experts, applying analytics programmatically, having the system be compliant with policies and regulations and repeatability.

Given organizations’ need to respond appropriately and effectively in ever more compressed timeframes, action support systems built using a decision management approach would seem to be an essential requirement.


Link to original post

TAGGED:decision support
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Cyberlaw scholar Jonathan Zittrain of Harvard: Ubiquitous human…

1 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?