This week in AdAge there’s an article on “How Marketers Tap Facebook and Twitter, Apps and Widgets”. If interested you can read the entire article here.
At the bottom of the article one of Anderson Analytics Facebook applications called “Compared to Me” is covered a bit.
We’ve started building widgets/applications for clients in certain cases. Some are more promotional in nature, but most do collect some sort of insights. I am fascinated by social networks and the cube of data they can provide. In the specific application here, we leverage the fact that we can pull in people’s friends, so when we ask a question of someone we can ask the respondent to compare themselves to a friend they know on that category/attribute. This way it also works as a bit of a projective exercise.
Feel free to try it out or share the link. This application is technically out of beta now, but we will continue to make changes/improvements to it. http://apps.facebook.com/comparedtome/aboutme.php
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Tom
