Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    How a Specialized Marketing VA Improves Campaign Analytics
    How a Specialized Marketing VA Improves Campaign Analytics
    11 Min Read
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    6 Min Read
    How Data Analytics Is Reshaping Patient Financing Decisions
    How Data Analytics Is Reshaping Patient Financing Decisions
    13 Min Read
    business using business intelligence
    How to Use a Competitive Intelligence Dashboard to Turn Market Data Into Smarter Marketing Decisions 
    9 Min Read
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Online Advertising Fight Club
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Online Advertising Fight Club
Uncategorized

Online Advertising Fight Club

Daniel Tunkelang
Daniel Tunkelang
3 Min Read
SHARE

Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

More Read

SnapLogic: Making Big Data Integration as a Service a Hadoop Reality
Going Green
#19: Here’s a thought…
Reprise: For SOA ROI, all you need is a ‘just-good-enough’ number
ACM Recommendations on Open Government

Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
Artificial Intelligence Exclusive
How a Specialized Marketing VA Improves Campaign Analytics
How a Specialized Marketing VA Improves Campaign Analytics
Analytics Exclusive
ai marketing tools
The 9 AI Tools Marketers Use to Create Images and Video in 2026
Artificial Intelligence Exclusive
ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

The Guardian Gets Openness

5 Min Read

Seven reasons to use R

2 Min Read

Ralph Vince 2009 Leverage Space …

6 Min Read

The WOW Factor – Day One at PARTNERS 2008

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?