We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: First Look – Incanto
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > First Look – Incanto
Business IntelligenceCRMData MiningPredictive Analytics

First Look – Incanto

JamesTaylor
JamesTaylor
7 Min Read
First Look - Incanto
Illustrative image generated with OpenAI gpt-image-1.
SHARE

I got a chance to look at a new decision product this week – Incanto from Qualia Systems in the UK. Incanto is a decision modeling tool and the founders of the company describe their objective as providing both a “scribble pad” where you could have a continual development process, moving pieces around until what you have works, that then executed very fast indeed. They wanted to empower analysts to automate decision processes and make it easy to see if you are getting what you think you should be getting.

Incanto as a product is a custom Java IDE that handles a set of models – Decisions (rule networks or decision trees), Judgments (weighting), Derived Dimensions (calculations, data transforms), Actions, Set and Global Dimensions (set handling and global values like highest value or totals book value).

The tool has some nice features for handling data. They call these dimensions and can both map to data that will be passed into the deployed engine and specify derived dimensions. The tool manages derived data elements (like age calculated from date of birth for instance) and the user can then treat them just like any other attribute although they are calculated on the fly.

More Read

Hadoop pushes, pulls Big Data analytics into mainstream (Part Two)
Data Mining and Analysis Aren’t Always the Answer
Why Artificial Intelligence is The Future of Technology
AI is Changing the Landscape of Lead Generation
Analytic Applications are Built by Data Scientists

The core Decision Model looks like a decision tree with branches representing rules although it is actually a network so sub-trees can be reused (avoiding one of the problems with a pure decision tree). The conditions for the tree branches are specified on the links between nodes and can be created and labeled freely with the details of the condition(s) specified in a details field. This allows some of the complexity of specification to be hidden and matches their “scribble pad” mentality. It makes for nice, readable diagrams (which is just as well as their condition syntax is pretty ugly). The tool allows the complexity of the rules to be modeled in the pictures (generally preferred) or stored in derived dimensions (good for handling really geeky things so they don’t confuse the diagrams). Actions can only be taken in the terminal nodes so that data cannot be changed during the decision-making process.

One of the nicest features of the environment is the integration of test data into these diagrams. When a test set is run through the diagram shows volumes of records at each branch and node and allows you to see which records made it to which node. This allows for interactive use of test data as you can select and then follow the route and can inspect data or node, visually debugging in the main development environment. This is particularly helpful when you are defining champion/challenger approaches in the models.

Judgments are an interesting supporting concept that can be used in decision-making. These are built by aggregating data elements or calculations. Each is then applied through a filter that matches the values return to a weighted range using linear scaling. This fuzzy logic-like approach allows a weighted conclusion to be drawn from various input data elements and, of course, Judgments can use other Judgments as input.

The deployed service can be a JAR file or web service and data is passed in using XML or other text files. The engine sits alone and has wrappers to make it look like a web service, POJO etc. Incanto (like some other rule engines) has a purist approach to Decision Services. You pass data in, the engine sees if it can decide using that data and, if it can, returns a result. There is generally no reaching out to gather additional data in the middle of the decision nor is there any way for the Decision Service to make updates during execution.

The product is aimed at technically-minded business analysts rather than programmers but its support of complex derived attributes and judgments allows more technical folks to develop components for analysts to use. Today the product has no versioning or audit trail and users store the XML files underlying the decision definitions the same way they would store program source code.

The team emphasizes the performance of the product and I liked the visual feedback / test data integration during development. The judgment models were also interesting.

Copyright © 2009 James Taylor. Visit the original article at First Look – Incanto.
TAGGED:decision modelingdecision treemodelingtools
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Stellar Repair for MS SQL Review: Can It Repair SQL Databases? -- AI-generated illustration
Stellar Repair for MS SQL Review: Can It Repair SQL Databases?
Exclusive Software SQL
How Search Engine Indexing Lags Behind Large-Scale Website Domain Migrations -- AI-generated illustration
How Search Engine Indexing Lags Behind Large-Scale Website Domain Migrations
News
How Great Content Moves Through A Marketing Ecosystem -- AI-generated illustration
How Great Content Moves Through A Marketing Ecosystem
Exclusive Infographic Marketing
What Your Brand Misses That Data Reveals -- AI-generated illustration
What Your Brand Misses That Data Reveals
Big Data Exclusive Infographic

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

What's behind your Tree?
Marketing

What’s behind your Tree?

3 Min Read
Voodoo Spectrum of Machine Learning and Data Sets
Business IntelligenceData Mining

Voodoo Spectrum of Machine Learning and Data Sets

3 Min Read
Each NBA Shot is a Decision: What's the Decision Model?
Business Intelligence

Each NBA Shot is a Decision: What’s the Decision Model?

5 Min Read
Optimizing customer service levels with predictive analytics
Predictive Analytics

Optimizing customer service levels with predictive analytics

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?