Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data and customer service outsourcing
    How Data Analytics Improves Customer Service Outsourcing
    18 Min Read
    How a Specialized Marketing VA Improves Campaign Analytics
    How a Specialized Marketing VA Improves Campaign Analytics
    11 Min Read
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    New Data Analytics Breakthroughs Give eCommerce Startups a Fighting Chance
    6 Min Read
    How Data Analytics Is Reshaping Patient Financing Decisions
    How Data Analytics Is Reshaping Patient Financing Decisions
    13 Min Read
    business using business intelligence
    How to Use a Competitive Intelligence Dashboard to Turn Market Data Into Smarter Marketing Decisions 
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 19th Century Decision Management
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > 19th Century Decision Management
Business IntelligenceCRMData MiningPredictive Analytics

19th Century Decision Management

JamesTaylor
JamesTaylor
4 Min Read
SHARE

Copyright © 2009 James Taylor. Visit the original article at 19th Century Decision Management.Syndicated from ebizQ
John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said
I sometime find it useful to describe a BPMS in terms of things and people that you probably would […]


Copyright © 2009 James Taylor. Visit the original article at 19th Century Decision Management.

Syndicated from ebizQ

John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said

More Read

2011: The Year of the Analytics Platform – Part I
Human evolution is speeding up
4 Business Risks That Might Prevent Big Data ROI
Using Analytics to Create Rating Territories
Why clario? Technologies Converge

I sometime find it useful to describe a BPMS in terms of things and people that you probably would have found in an office or factory in the 1890s

This struck me as interesting and I wondered what analogy I might use for 19th century decision management I decided that Decision Services are like having some speaking tubes that let you talk to an Answerer. You can ask questions down the tube, typically a question about a customer, and an answer comes back. Anyone who is connected to the right tube can ask the question (with their specific data) and get the right answer (or potentially a set of options from which to choose).

At the other end of this tube is the Answerer who:

  • Knows all the company policies
  • Understands all the appropriate regulations
  • Remembers what has worked or not worked in the past
  • Knows everything there is to know about the company’s customers too (just like the corner shop of old discussed in this post on customer loyalty)
  • Applies this customer knowledge to make the most appropriate allowed decision for each customer when asked about them

This is actually a pretty good analogy as nothing changes when you ask your question – you are still responsible for recording what you did – but this means you can ask questions whenever you like without worrying about side effects just like you can invoke a stateless Decision Service without worrying.

Because the Answerer know all the customers and what they did (and what was done to them or for them) he can predict what is likely to work or not work for other customers who are similar to those they have worked with in the past. When the answerer is not certain what might work best, he can conduct an experiment by trying slightly different approaches with different customers. He uses what works to update the way he behaves. Any time the regulations or policies change they get sent to the Answerer and he updates his behavior.

Substitute a standard web services interface for a speaking tube, a business rules management system for his encyclopedic knowledge of policies and regulations, data mining or predictive analytics for his customer knowledge and adaptive control for his experimentation and you have Decision Management. The Answerer but on an industrial scale.


Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai video ad generation
How to Build High-Performing Ad Creatives with an AI Short Ad Video Maker?
Artificial Intelligence
big data and customer service outsourcing
How Data Analytics Improves Customer Service Outsourcing
Analytics Exclusive
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
The End of Unstructured Marketing: Forcing Generative AI into Strict HTML Schemas
Artificial Intelligence Exclusive
How a Specialized Marketing VA Improves Campaign Analytics
How a Specialized Marketing VA Improves Campaign Analytics
Analytics Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Can Ants Help Solve Traffic Jams?

0 Min Read

Data Mining: A new weapon in the fight against Medicaid fraud

3 Min Read

Big Data Insight for Big $ Action – Users Want Intuitive, Mobile and Actionable BI and Big Data Analytics

6 Min Read

Prescriptive Analytics – A Step Beyond Predictive Analytics

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?