Have you heard of Truman Green? He recorded this H&R Block video last spring for fun:
Whether or not Truman is a fictional person, the point remains the song is authentic. It doesn’t matter whether or not you like his singing voice (I like it) because people are virally marketing the video on YouTube.
The video works for me.
When I read stories like this one about H&R Block and other companies spending $3 million on Super Bowl ads in six days, I exclaim, WHAT???
Chris Brogan suggests blogging as an alternative to TV advertising. Perhaps. But, as some of his commenters suggest, how many people in the target audience would watch an ad on a computer?
I don’t care whether the Cardinals or Steelers win the game, but I’ll tune into the commercials. I’ll laugh at some, pout at others, and I’ll mentally bet myself that none of the ads will cause me to purchase a product. It’s not like I need more visual cues to know about beer, chips, and swimsuits.
Like last fall’s American League Championship Series between the Red Sox and the Devil Rays when TBS failed to broadcast Game 6 until more than 20 minutes into it, I’ll join Adrants and live-tweet the money-wasting event with the #superads09 hashtag.
When you’re done watching the game and checking out the hot models and exotic locales in the commercials, care to watch me and everyone else using the Twitter tag?
Thank you for reading my article. If you enjoyed it, please consider receiving more strategies and tips by feed reader or email. If you use Twitter, I am at @ariherzog.
