Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: 2009 Annual Marketing Trends Study
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > 2009 Annual Marketing Trends Study
Business IntelligenceCRMData MiningPredictive Analytics

2009 Annual Marketing Trends Study

TomAnderson
TomAnderson
3 Min Read
SHARE

This morning AdAge covered our 2009 Marketing Trends Report that Anderson Analytics conducted with the Marketing Executives Networking Group (MENG).

I thought I would briefly summarize the two areas of the report I find interesting and get asked most questions about: who are the marketing gurus and what books are worth reading. If you want a complete summary report you can download a PowerPoint presentation from: http://www.andersonanalytics.com/…

This morning AdAge covered our 2009 Marketing Trends Report that Anderson Analytics conducted with the Marketing Executives Networking Group (MENG).

More Read

cloud customer support
How Cloud Customer Support Helps Your Business Grow
Social Search Engines: Radian6 vs. Google?
Analytics skills in demand – and analytics pros demanding top salaries
BI Business Value – Timeliness or Consistency, Part 2
BI Team is Integral Part of Green IT Initiatives

I thought I would briefly summarize the two areas of the report I find interesting and get asked most questions about: who are the marketing gurus and what books are worth reading. If you want a complete summary report you can download a PowerPoint presentation from: http://www.andersonanalytics.com/index.php?page=white-papers

This year, our List of Business/Marketing Gurus included: Seth Godin, Warren Buffet, Malcom Gladwell, Steve Jobs, Thomas Friedman, Jim Collins, Michael Porter, Peter Drucker, Tom Peters, Ram Charan, Phil Kotler, Jack Welch, Jim Stengel, and Al Ries.

In terms of books, Good to Great remained the most recent book read as well as the most recommended all time business book. Several books from last year’s Recently Read List remained on our list this year as well. Other recently read books included: The Tipping Point, The World is Flat, Groundswell, Blink, Hot Flat and Crowded, Blue Ocean Strategy, Made to Stick, The Black Swan, Predictably Irrational, Mavericks at Work, Who Moved my Cheese, Execution, The New Rules of Marketing and PR, The Art of the Start, Purple Cow, Go Put Your Strengths to Work, and Our Iceberg is Melting.

The All Time Best Business Book List this year included: Good to Great, Positioning, The Tipping Point, The Seven Habits of Highly Effective People, The World is Flat, Marketing Management, Crossing the Chasm, Built to Last, In Search of Excellence, Competitive Strategy, Blue Ocean Strategy, The Discipline of Market Leaders, The One Minute Manager, Competitive Advantage/Strategy, and Execution.

If you’re a successful marketer or want to be one and haven’t heard of many of these influential thought leaders and books, then get to a bookstore or Amazon.com ASAP!

-Tom

Link to original postTom H. C. Anderson – Anderson Analytics

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Open Source Analytics Reaches Main Street (and Some Other Trends in Analytics)

8 Min Read

Big Data Goes Real-Time

6 Min Read

SaaS ERP Making Inroads

5 Min Read
Image
AnalyticsBusiness Intelligence

Business Intelligence Usage Evolving Subtly

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?