Reducto ad Advertorium

December 30, 2008
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I don’t know whether to laugh or cry at Ben Kunz’s “Modest Blogging Proposal” column in BusinessWeek. He leads with:

If “pay per post” lets online writers shill for cash, why not go all the way and sell real-life opinions, too?

He proceeds to take it all the way himself, ultimately concluding:

So let’s sell, people! Embed paid promotions into the fabric of life. Tell your kids to behave if they want an i

I don’t know whether to laugh or cry at Ben Kunz’s “Modest Blogging Proposal” column in BusinessWeek. He leads with:

If “pay per post” lets online writers shill for cash, why not go all the way and sell real-life opinions, too?

He proceeds to take it all the way himself, ultimately concluding:

So let’s sell, people! Embed paid promotions into the fabric of life. Tell your kids to behave if they want an iPhone! Then ask Steve Jobs to send you an Apple (AAPL) gift card! We can call it Sponsored Paid Opinions in Human Meetings, or SPOHM—not to be confused with spam. 

It’s a brilliant piece, and I recommend that you read it in its entirety. And I’m not even being paid for my opinion! Swift would be proud.

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