By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Perfect Survey Series: Building a Better Survey
Share
Notification Show More
Latest News
big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Perfect Survey Series: Building a Better Survey
Uncategorized

Perfect Survey Series: Building a Better Survey

SundeepKapur1
Last updated: 2008/10/29 at 12:34 PM
SundeepKapur1
3 Min Read
SHARE

Surveys are supposed to provide organizations with information about the needs of their customers and prospects, the hope is that this information can be leveraged into actionable information and make the recipient’s experience more meaningful. Yet so many surveys are full of flaws and as a result the responses are less valuable than expected.

One of the biggest mistakes made is the military-style opening – the request for name, rank and serial n…


Surveys are supposed to provide organizations with information about the needs of their customers and prospects, the hope is that this information can be leveraged into actionable information and make the recipient’s experience more meaningful. Yet so many surveys are full of flaws and as a result the responses are less valuable than expected.

One of the biggest mistakes made is the military-style opening – the request for name, rank and serial number right out of the gate. We’ve seen many surveys that start off by asking the user to identify themselves, the survey then progresses to a series of multiple choice questions and ends with the text box for opinions.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

Think about the last time you responded to a survey, did your answers skew from the start to the end? Typically, we lose interest and start half-reading the questions and answers. Most respondents start off the survey by giving aspirational answers but as time progresses they tune out and may contradict previous answers or completely abandon your survey. In either case, the end results aren’t helpful and can be a waste of time for all parties.

A better way to engage the user is to ask them to share their opinion through a text box, keep questions interesting, engaging and try to solicit true views – do this by offering creative response options or by keeping the question types variable. These strategies will help you hold the respondent’s attention and will ultimately yield more truthful responses. Collect your demographic information at then end when the respondent is on auto-pilot and more comfortable with providing the information.

Finally, try and leverage the responses in future communications – email, online etc. Acknowledge that the update/ change is a result of survey respondent, you’ll bank extra points with all recipients.
Link to original post

SundeepKapur1 October 29, 2008
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data mac performance
Data-Driven Tips to Optimize the Speed of Macs
News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?