Delivers the Right Toys and Goodies to the Right Boys and Girls: Story of Santa and SAS

February 5, 2009
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How to know the boys and girls’ real demands around the world? and how to predict their demands in next Christmas?

How to purchase toys and goodies with a balance of costs and profits? and how to deliver them more efficiently?

There are lots of questions in the list of Santa, CEO of Santa’s Workshop. SAS’s marketing staff held a very creative champion for the coming Christmas. You can watch the interview with Santa in youtube.com, or read the success story about Santa, Santa’s Secret: Magic? No. It’s SAS(R) Business Analytics.

Merry Christmas.


How to know the boys and girls’ real demands around the world? and how to predict their demands in next Christmas?

How to purchase toys and goodies with a balance of costs and profits? and how to deliver them more efficiently?

There are lots of questions in the list of Santa, CEO of Santa’s Workshop. SAS’s marketing staff held a very creative champion for the coming Christmas. You can watch the interview with Santa in youtube.com, or read the success story about Santa, Santa’s Secret: Magic? No. It’s SAS(R) Business Analytics.

Merry Christmas.