You Got It!

May 28, 2009
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When announcing a new product or a new strategy, some things usually get lost in translation, either because you did not get a chance to personally brief the journalist or analyst who wrote a piece on your announcement, or because the story just wasn’t solid enough. To my surprise, none of that happened with the launch of Intalio|BPM, Intalio|CRM, and Intalio|Cloud last week. While we released four new products (including a hardware appliance) and laid out a fairly complex story, everybody got it, down to the most subtle details of our business model (managed on-premises). Some of the best articles came from Brenon Daly, James Taylor, and Phil Wainewright. It looks like we hit a chord…

When announcing a new product or a new strategy, some things usually get lost in translation, either because you did not get a chance to personally brief the journalist or analyst who wrote a piece on your announcement, or because the story just wasn’t solid enough. To my surprise, none of that happened with the launch of Intalio|BPM, Intalio|CRM, and Intalio|Cloud last week. While we released four new products (including a hardware appliance) and laid out a fairly complex story, everybody got it, down to the most subtle details of our business model (managed on-premises). Some of the best articles came from Brenon Daly, James Taylor, and Phil Wainewright. It looks like we hit a chord…

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