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Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

February 2, 2016 by Gayle Nixon

Chris-blogGeoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. His key premise was the big difference (a “chasm” according to Moore) between selling to early adopters - enthusiasts who are enamored with technology for its own sake, regardless of proven business impact - and selling to pragmatic decision-makers who need to be shown the business impact before they will invest in newer technology.[read more]

Interop Las Vegas 2016 will Highlight Emerging Cloud Innovations

February 1, 2016 by Natalie Lehrer

Cloud Connect at Interop Las Vegas 2016 will dive deep into the disruptive technologies that will impact businesses in the coming years. Interop is celebrating its 30th anniversary as being the top independent Networking and IT conference. Interop 2016 will be held in Las Vegas at the Mandalay Bay Resort on May 2nd through the 6th. The 2016 event will heavily focus on cloud, with several workshops, breakaway segments and conferences that are designed to give your organization both motivation and inspiration.[read more]


How to Stay Ahead of the Data Protection Curve in 2016

January 31, 2016 by Ryan Kidman

2016 can be either your year for data security or for data theft. Some of that depends on luck. But much of your success or failure in this arena depends upon your preparedness and awareness of how data security is evolving. Security and theft are always stuck in a tug of war, an arms race which motivates both industries (and data theft most certainly is an industry) to alter and evolve their methods, to get a bigger piece of the pie than the other side has. In 2016, there are a lot of subjects which data security people are discussing, and you should be aware of some of them in order to keep you and your data safe.[read more]


Why You Should Be Securing Big Data In The Cloud

January 30, 2016 by Ryan Kidman

Combining big data and the cloud is the perfect solution for a company's computing needs. A company's data often requires a computing environment which can quickly and effectively grow and flex, automatically accommodating large amounts of data. The cloud computing environment does just that. There is one question which continually arises when discussing cloud computing.[read more]


7 Helpful Tips for Managing Big Data

January 28, 2016 by Abdullahi Muhammed

Because the industry is fairly new, the way to manage big data hasn’t been spelled out completely. Here are some tips.[read more]


How Can I Prove Content Marketing Generates ROI?

January 29, 2016 by Rebecca Honnan

With the help of metric-based performance indicators, it's getting easier than ever before to prove content marketing generates big returns.[read more]


Is Your POS Plugged To The Cloud?

January 29, 2016 by Anand Srinivasan

While big retailers with annual turnover in the billions stand to gain from this technology, the need of the hour for small retailers is to adopt technological tools that will help them scale. There are two ways of doing this.[read more]