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Behavioral targeting – Balancing what is possible with what is right

July 19, 2016 by Mark Cameron

Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good.Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires...[read more]

Infographic: 12 Quotes on Data Science from Thought Leaders

July 19, 2016 by Eran Levy

Data Science is everywhere. The explosive growth of the digital world requires professionals with not just strong skills, but also adaptability and a passion for staying on the forefront of technology. Data can be used simultaneously by many people...[read more]

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Can Business Intelligence Help You Manage Your Workforce Better

July 19, 2016 by Rehan Sheikh

It is important to know what your employees are doing. That much seems obvious, right? But in today’s world with its increase in telecommuting and mobile working, keeping up with everybody is rarely as easy as simply just walking over to someone’s...[read more]

How hotels are using data to generate new revenue

July 19, 2016 by Mark Ross-Smith
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Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimize the revenue each room could generate. By the mid-1990’s,...[read more]

They Know What You’re Watching (And Why You’re Watching it)

July 18, 2016 by Bill Franks

It wasn’t long ago that the entertainment industry had virtually no information on the end consumers of its products. A studio would create a television show, which would then be transmitted over the airwaves or through a satellite or cable feed....[read more]

Leveraging Analytics to Improve Enterprise Performance Management

July 18, 2016 by John O'Rourke

The key to operating a thriving enterprise is continuously managing performance.Measuring and monitoring business performance relies on a process of defining clear objectives, planning and budgeting, and evaluating progress at established intervals...[read more]

BI Case Study: Building an Open Data Portal

July 19, 2016 by Eran Levy
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This article was written by Paul Murphy, IT Program Leader at Co-operatives UK, about his experience using business intelligence technology to centralize years of messy historical data and create an open, explorable web portal. Do you have an interesting business intelligence case study to share? Email us at [email protected] one...[read more]