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Data Management and the Customer Interaction

July 30, 2015 by Gayle Nixon

Data-influenced marketing, Self Service and data awareness are three trends that have helped to create a fourth trend, which is the realization that customer interaction, once initiated by marketers, now is in the control of the consumer. Technology and data availability through smart phones, smart televisions, digital and social media have turned control of the customer interaction completely on its head. As marketing professionals, we have to realize that and cater our marketing campaigns to these sources of information or risk irrelevance.[read more]

Data Breach Lawsuits Revived: Court Turns in Favor of Consumers

July 30, 2015 by Thu Pham

A data breach may be in the news one week and out the other, but the real lasting business impact and consumer effects can be felt long after the fact, as the recent reinstatement of a lawsuit tied to the Neiman Marcus breach of January 2014 proves.[read more]

The Salient Aspects of Big Data Management

July 30, 2015 by Anand Srivastava

Throughout history men have acted in the best interests of their fellow man and become pioneers of many innovative ideas. One such pioneering feat was brought about by a genuine need to have people connected to one another, a trend expected from a highly social species. This foresight resulted in the development of the internet which guzzled and regurgitated information with such rapidity and in such copious volumes, users began to see the wisdom of collecting and storing it.[read more]

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How Big Data and Analytics Are Changing Football

July 28, 2015 by Bernard Marr

The use of data in football (or soccer as my American friends prefer to call it) - the most popular sport in the world - has seen huge growth in recent years. The sport is beginning to more fully realize the power of performance analysis and apply objective information more efficiently to gain genuine competitive advantage.[read more]

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It’s Your Life, Starring Your Data

July 27, 2015 by Tamara Dull
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At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google—on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.[read more]

Content Analysis and the Internet of Things: Never Leave the Fridge Door Open Again?

July 29, 2015 by Luca Scagliarini

Things are changing. Our interactions with the devices we employ through our daily lives are becoming more focused on communication. This prognostication seems obvious—people do not communicate via data, systems do. Nor do people process like systems, we process like people.[read more]

The Ultimate Beginner’s Guide to Data Quality and Business Intelligence

July 29, 2015 by Larisa Bedgood

Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing, and content marketing are just a few of the goals and strategies in today’s marketing toolbox.[read more]

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Attackers Are in Your Network: Leverage Big Data to Get Them Out

July 29, 2015 by Mike Potts

Cyber attacks are detrimental to a company's security. Lancope's StealthWatch monitoring system collects and analyses network data to protect a company's information. Monitoring normal network activity allows the system to quickly detect security threats. This initial detection allows for early action in responding to cyber attacks.[read more]

Connecting the Cyber-Threat Dots Through Big Data

July 28, 2015 by Julie Hunt

The managed security services market has been in play for more than a decade. Not surprisingly, it continues to show vibrant growth, fueled in part by cloud-related factors. Research and Markets, in a January 2015 report, estimated that market growth will run from $14.3 billion in 2014 to $31.9 billion by 2019 (with a CAGR of 17.3%). Growth for security services touches just about every industry, and all sizes of organizations.[read more]

How to Generate Big Data Revenue Without the Big Investment in a Team of Data Scientists

July 28, 2015 by Larisa Bedgood

If you are like most companies, you know you need to get started with Big Data – and sooner than later. Companies today are more customer-focused, are trying to outpace the competition, and are seeking new ways to grow revenue. These objectives are all fueling the need for Big Data insights.[read more]

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Managing Big Data? Make Sure You Know the Challenges

July 27, 2015 by Gunjan Tripathi
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The ability to collect massive amounts of data has grown exponentially with the advent of the Internet and the number of people who use it. Data collection happens almost as a side effect of other computing activities.[read more]

Actian DataFlow, the Little Hadoop Engine That Could, But Probably Won’t

July 27, 2015 by Paige Roberts

In Hadoop’s ecosystem of massively parallel cluster computing frameworks, Actian DataFlow is an anomaly. It’s a powerful little engine that thinks it can take on any data processing problem, no matter the scale. The trouble is that unlike MapReduce, Tez, Spark, Storm and all of the other Hadoop engines, DataFlow is proprietary, not open source. Having worked at Actian, and Pervasive Software before that, and a little startup ETL software company called Data Junction before that where DataFlow was born, I know way more about this engine than the shiny paint on the surface.[read more]

Data Within and Data Without

July 24, 2015 by Gayle Nixon

The amount of data we have is growing exponentially every day. News alert – that is not a trend! But, a marketer's reliance on many external sources of data, as well as new rules and regulations, is also continuing to increase, and that is creating heartburn and panic in many senior marketing professionals.[read more]

Compensation of Data Scientists: Insights from the Past Year

July 24, 2015 by Linda Burtch

We are pleased to present our update to the first-of-its-kind 2014 report, The Burtch Works Study: Salaries of Data Scientists. This year, we compiled information on 371 data scientists for whom we know compensation as well as in-depth demographic information and job characteristics.[read more]