Sign up | Login with →

The 5 Biggest Misconceptions About Virtual Reality

July 20, 2016 by Josh Althuser
1

The conversation about VR’s massive potential began when Facebook bought Oculus in a billion-dollar blockbuster acquisition back in 2014, and 2016 marks the real coming out party, with the “big three” VR devices—Oculus Rift, HTC Vive, and PS VR—all being released commercially at some point this year. Now, it seems like everyone is talking about and investing heavily in VR technology, a phenomenon more or less proven true at this year’s CES, where, by all accounts, VR was at the center of everyone’s attention.[read more]

Good Data – An Essential Part of the Marketing Recipe

July 20, 2016 by Gayle Nixon
1

Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today’s marketing environment. The key point was that data is no longer just the output of marketing...[read more]

Behavioral targeting – Balancing what is possible with what is right

July 19, 2016 by Mark Cameron

Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good.Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires...[read more]

Infographic: 12 Quotes on Data Science from Thought Leaders

July 19, 2016 by Eran Levy

Data Science is everywhere. The explosive growth of the digital world requires professionals with not just strong skills, but also adaptability and a passion for staying on the forefront of technology. Data can be used simultaneously by many people...[read more]

exclusive

Can Business Intelligence Help You Manage Your Workforce Better

July 19, 2016 by Rehan Sheikh

It is important to know what your employees are doing. That much seems obvious, right? But in today’s world with its increase in telecommuting and mobile working, keeping up with everybody is rarely as easy as simply just walking over to someone’s...[read more]

How hotels are using data to generate new revenue

July 19, 2016 by Mark Ross-Smith
2

Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimize the revenue each room could generate. By the mid-1990’s,...[read more]

BI Case Study: Building an Open Data Portal

July 19, 2016 by Eran Levy
1

This article was written by Paul Murphy, IT Program Leader at Co-operatives UK, about his experience using business intelligence technology to centralize years of messy historical data and create an open, explorable web portal. Do you have an interesting business intelligence case study to share? Email us at [email protected] one...[read more]