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Using Big Data to Keep Brick & Mortar Retail Relevant

July 25, 2016 by Andrew Armstrong

 Image Credit: patcharaporn1984 / 123RF Stock PhotoWhether it be the local mom & pop outpost or big box superstores, brick & mortar retailers have been increasingly under strain in the past several years due to major shifts in consumer...[read more]

Minting Billions from Big Data: Remote DBA Experts Explain

July 22, 2016 by Jenny Richards

There is no doubt that the associated benefits of big data capture are satisfying immense. One just needs to figure it out and make it work![read more]

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Big Data And Little People: Parenting In The Digital Era

July 21, 2016 by Jana Rooheart
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According to the report by Family Online Safety Institute, 42% of parents think the potential benefits and potential harms of using technology are about equal, however, they tend to rate the risks higher, when it comes to online activities and the...[read more]

The 5 Biggest Misconceptions About Virtual Reality

July 20, 2016 by Josh Althuser
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The conversation about VR’s massive potential began when Facebook bought Oculus in a billion-dollar blockbuster acquisition back in 2014, and 2016 marks the real coming out party, with the “big three” VR devices—Oculus Rift, HTC Vive, and PS VR—all being released commercially at some point this year. Now, it seems like everyone is talking about and investing heavily in VR technology, a phenomenon more or less proven true at this year’s CES, where, by all accounts, VR was at the center of everyone’s attention.[read more]

Good Data – An Essential Part of the Marketing Recipe

July 20, 2016 by Gayle Nixon
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Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today’s marketing environment. The key point was that data is no longer just the output of marketing...[read more]

Behavioral targeting – Balancing what is possible with what is right

July 19, 2016 by Mark Cameron

Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good.Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires...[read more]

BI Case Study: Building an Open Data Portal

July 19, 2016 by Eran Levy
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This article was written by Paul Murphy, IT Program Leader at Co-operatives UK, about his experience using business intelligence technology to centralize years of messy historical data and create an open, explorable web portal. Do you have an interesting business intelligence case study to share? Email us at [email protected] one...[read more]