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The QbD Column: Achieving Robustness with Stochastic Emulators

October 5, 2015 by Stefan G. Brenner

In an earlier installment of The QbD Column titled A QbD factorial experiment, we described a case study where the focus was on modeling the effect of three process factors on one response, viscosity. Here, we expand on that case study to show how to optimize process parameters of a product by considering eight responses and considering both their target values and the variability in achieving these targets.[read more]

Do Predictive Workforce Analytics Actually Work?

October 5, 2015 by Dave Weisbeck

While many HR software vendors talk the talk of predicting “at risk employees,” how many can prove they walk the walk, and that their predictions actually work? How can you ensure a vendor’s claim to predict employee retention risks is valid? What should you look for?[read more]


Of Big Data, the IoT, and Trust: Tales from Google's Nest

September 29, 2015 by Bernard Marr

Formed by ex-Apple engineers, Nest Labs develops products designed to bring Big Data and the Internet of Things into our homes via its smart thermostats and fire alarms. The company was bought out by Google last year for $3.2 billion, which sees its products as central to the inevitable drive towards “smart” homes with connected data systems designed to make our lives more comfortable, while simultaneously cutting down on wasted energy.[read more]

Introduction to Open Data

October 2, 2015 by Zygimantas Jacikevicius

Today the world generates vast quantities of data each day that can be used to enhance the quality of living of virtually anyone in the world. Information is power but also a tool for supporting development, knowledge sharing and social initiatives. Tracking natural disasters, crowdsourcing rainfall data and mapping out the night’s sky are amongst a diverse range of open data initiatives.[read more]

3 Reasons Today’s Marketing Datasets Are a Whole New World

October 2, 2015 by Larisa Bedgood

Purchasing pre-populated lists for marketing is not a new concept in the business world. For decades marketers have been purchasing email and direct mail lists based on a variety of “check-the-box” criteria. For instance, all single family households in a 3 mile radius with $150k+ annual income, or all email addresses of attendees to a conference. Check, check, check - and out comes a list with the most recent information made available.[read more]


Saving Money and Lives With Predictive Maintenance

October 2, 2015 by Saar Yoskovitz

It’s more important than ever to think about how we can employ predictive maintenance to keep everything, from our air conditioners to our cars, in working order. Most people only know of two ways to maintain machines — reactive maintenance or preventative maintenance. But these aren’t always the best or most cost-efficient processes.[read more]

How Big Data Drives Digital Marketing Success

October 1, 2015 by Larisa Bedgood

Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with some killer creative for a billboard or two. The job of the marketer has quickly evolved to keep up with technology and marketers are now crunching statistics, targeting individuals versus the masses, and trying to navigate through thousands of channels to reach their target audience.[read more]


Hadoop and Spark: Better Together

October 1, 2015 by Jim Scott

The various online reports about the end of Hadoop as a big data framework bring to mind Mark Twain’s notable quote about the reports of his demise being an exaggeration. Hadoop is very much alive, and numerous organizations continue to make it a key component of their big data and analytics initiatives.[read more]

The Missing Pieces of Master Data Management Services

October 1, 2015 by Julie Hunt

A master data initiative is meant to deliver a unified and well-integrated source of cross-organizational data that is reliable and up-to-date, while eliminating silos and redundancies across the organization. Master data management (MDM) software solutions comprise an essential piece for trustworthy analytics that lead to better decision-making.[read more]


Securing Your Data by Protecting It Against Spam

September 30, 2015 by Ryan Kidman

Interestingly, most site owners out there do not actually think about security. That is a really bad thing because of the fact that websites are constantly being attacked by hackers. Every single website owner out there needs to think about security. Right after you create a blog you have to know what has to be done. Remember that even low profile sites can be attacked thousands of times per minute. You need to be protected at all times.[read more]

The USA Is Building the World's Fastest Supercomputer

September 30, 2015 by Xander Schofield

The United States president, Barack Obama, wants a new supercomputer for the United States and signed an executive order for that purpose. The initiative is known as the NSCI (National Strategic Computing Initiative) with the goal of ending up with an exaflop supercomputer, which means a machine that is around thirty times faster than the current one.[read more]

How Is Knowing the Business Important to Data Science?

September 30, 2015 by Damian Mingle

Businesses around the world are involved in a multitude of projects at any given time. As Data Scientists come into the business fold, it becomes more important with each passing day to have both parties – “the business” and “the Data Scientist” – begin to define successful strategies of working together.[read more]

Understanding How to Prevent Common Oracle Errors

September 29, 2015 by Judd Robbins

According to a study conducted by Oracle expert and blogger David Njoku, the top forty most commonly searched Oracle errors on Google have generated over half a million hits in the course of one month. There is not much of a pattern to the list; some of the errors are there because they occur frequently, but are fairly simple to manage, while others are there because of the level of difficulty involved with resolution.[read more]

7 Ways Your Business Can Use Big Data Better

September 29, 2015 by Tiffany Rowe

Big data offers insight that can, at times, seem almost god-like in its breadth, depth, and application. Especially for businesses in dire need of a competitive edge, it's hard to overstate the excitement and possibilities that such a wealth of information offers. That being said, big data is only as useful as it is properly wielded, and the question of how to wield it isn't always easily answered. If your business has already embraced the promise of big data, here are seven ways you can still use it better.[read more]

An Introduction to ElasticSearch

September 28, 2015 by Zygimantas Jacikevicius

Search engines are now an integral part of people’s everyday lives. We are used to having access to information at the click of a button. However we rarely think how much work goes into this ability to search for information. Search engine software has become extremely advanced in recent years, now using complex algorithms to provide the most relevant information with predictive search and search suggestion capabilities.[read more]


Apache Spark Use Cases

September 28, 2015 by Jim Scott

Sure, Apache Spark looks cool, but does it live up to the hype? Is there anything you can actually do with it? Actually, there are some pretty cool use cases going on right now.[read more]

How Big Data Is Changing the Way You Fly

September 28, 2015 by Mark Ross-Smith

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most importantly – where your thresholds are.[read more]