Sign up | Login with →
exclusive

Hadoop Adoption: Where Does Your Company Stand?

February 5, 2016 by Rick Delgado

ImageAny discussion about big data analytics will likely bring up the topic of Hadoop. Hadoop is certainly not a new platform and can effectively change the way businesses utilize their big data, but despite its advantages, Hadoop adoption remains largely lacking. Put in simple terms, Hadoop is an open source software framework that helps store, organize, and analyze data distributed across multiple clusters and nodes. Businesses that use it find that they’re able to work with more data than they ever have before, along with a wider variety of data. Even so, many organizations remain unconvinced or simply see Hadoop as not necessary for what they’re doing. Your company may feel the same way. It’s a barrier that Hadoop supporters have been trying to overcome for several years now, and success in that realm has been fleeting at best.[read more]

exclusive

How Big Data is Changing and Influencing Internet Marketing

February 4, 2016 by Ryan Kidman

As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS tracking not only is the location of individuals who use certain apps provided but also their conduct, perspectives, interest and all around needs are recorded by search engines.[read more]

The 4 Advantages of Choosing a Cloud BI Provider

February 3, 2016 by Annie Bustos

Along with the rise of Big Data and the desire for companies to better understand their customer base comes the pressing need for business intelligence (BI) solutions. In the past few years these were traditionally on-premises solutions but they are now shifting to the cloud making them more affordable and more scalable. In fact, the cloud based BI market is projected to grow to $2.94B by 2018.[read more]

Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

February 2, 2016 by Gayle Nixon

Chris-blogGeoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. His key premise was the big difference (a “chasm” according to Moore) between selling to early adopters - enthusiasts who are enamored with technology for its own sake, regardless of proven business impact - and selling to pragmatic decision-makers who need to be shown the business impact before they will invest in newer technology.[read more]

Interop Las Vegas 2016 will Highlight Emerging Cloud Innovations

February 1, 2016 by Natalie Lehrer

Cloud Connect at Interop Las Vegas 2016 will dive deep into the disruptive technologies that will impact businesses in the coming years. Interop is celebrating its 30th anniversary as being the top independent Networking and IT conference. Interop 2016 will be held in Las Vegas at the Mandalay Bay Resort on May 2nd through the 6th. The 2016 event will heavily focus on cloud, with several workshops, breakaway segments and conferences that are designed to give your organization both motivation and inspiration.[read more]

exclusive

How to Stay Ahead of the Data Protection Curve in 2016

January 31, 2016 by Ryan Kidman

2016 can be either your year for data security or for data theft. Some of that depends on luck. But much of your success or failure in this arena depends upon your preparedness and awareness of how data security is evolving. Security and theft are always stuck in a tug of war, an arms race which motivates both industries (and data theft most certainly is an industry) to alter and evolve their methods, to get a bigger piece of the pie than the other side has. In 2016, there are a lot of subjects which data security people are discussing, and you should be aware of some of them in order to keep you and your data safe.[read more]