Sign up | Login with →

Of Big Data, the IoT, and Trust: Tales from Google's Nest

September 29, 2015 by Bernard Marr

Formed by ex-Apple engineers, Nest Labs develops products designed to bring Big Data and the Internet of Things into our homes via its smart thermostats and fire alarms. The company was bought out by Google last year for $3.2 billion, which sees its products as central to the inevitable drive towards “smart” homes with connected data systems designed to make our lives more comfortable, while simultaneously cutting down on wasted energy.[read more]

How Big Data Drives Digital Marketing Success

October 1, 2015 by Larisa Bedgood

Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with some killer creative for a billboard or two. The job of the marketer has quickly evolved to keep up with technology and marketers are now crunching statistics, targeting individuals versus the masses, and trying to navigate through thousands of channels to reach their target audience.[read more]


Hadoop and Spark: Better Together

October 1, 2015 by Jim Scott

The various online reports about the end of Hadoop as a big data framework bring to mind Mark Twain’s notable quote about the reports of his demise being an exaggeration. Hadoop is very much alive, and numerous organizations continue to make it a key component of their big data and analytics initiatives.[read more]

The Missing Pieces of Master Data Management Services

October 1, 2015 by Julie Hunt

A master data initiative is meant to deliver a unified and well-integrated source of cross-organizational data that is reliable and up-to-date, while eliminating silos and redundancies across the organization. Master data management (MDM) software solutions comprise an essential piece for trustworthy analytics that lead to better decision-making.[read more]


Securing Your Data by Protecting It Against Spam

September 30, 2015 by Ryan Kidman

Interestingly, most site owners out there do not actually think about security. That is a really bad thing because of the fact that websites are constantly being attacked by hackers. Every single website owner out there needs to think about security. Right after you create a blog you have to know what has to be done. Remember that even low profile sites can be attacked thousands of times per minute. You need to be protected at all times.[read more]

The USA Is Building the World's Fastest Supercomputer

September 30, 2015 by Xander Schofield

The United States president, Barack Obama, wants a new supercomputer for the United States and signed an executive order for that purpose. The initiative is known as the NSCI (National Strategic Computing Initiative) with the goal of ending up with an exaflop supercomputer, which means a machine that is around thirty times faster than the current one.[read more]

How Is Knowing the Business Important to Data Science?

September 30, 2015 by Damian Mingle

Businesses around the world are involved in a multitude of projects at any given time. As Data Scientists come into the business fold, it becomes more important with each passing day to have both parties – “the business” and “the Data Scientist” – begin to define successful strategies of working together.[read more]

Understanding How to Prevent Common Oracle Errors

September 29, 2015 by Judd Robbins

According to a study conducted by Oracle expert and blogger David Njoku, the top forty most commonly searched Oracle errors on Google have generated over half a million hits in the course of one month. There is not much of a pattern to the list; some of the errors are there because they occur frequently, but are fairly simple to manage, while others are there because of the level of difficulty involved with resolution.[read more]

7 Ways Your Business Can Use Big Data Better

September 29, 2015 by Tiffany Rowe

Big data offers insight that can, at times, seem almost god-like in its breadth, depth, and application. Especially for businesses in dire need of a competitive edge, it's hard to overstate the excitement and possibilities that such a wealth of information offers. That being said, big data is only as useful as it is properly wielded, and the question of how to wield it isn't always easily answered. If your business has already embraced the promise of big data, here are seven ways you can still use it better.[read more]

An Introduction to ElasticSearch

September 28, 2015 by Zygimantas Jacikevicius

Search engines are now an integral part of people’s everyday lives. We are used to having access to information at the click of a button. However we rarely think how much work goes into this ability to search for information. Search engine software has become extremely advanced in recent years, now using complex algorithms to provide the most relevant information with predictive search and search suggestion capabilities.[read more]


Apache Spark Use Cases

September 28, 2015 by Jim Scott

Sure, Apache Spark looks cool, but does it live up to the hype? Is there anything you can actually do with it? Actually, there are some pretty cool use cases going on right now.[read more]

How Big Data Is Changing the Way You Fly

September 28, 2015 by Mark Ross-Smith

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most importantly – where your thresholds are.[read more]


How Big Data is Changing the Sports Fan’s Experience [INFOGRAPHIC]

September 25, 2015 by Matthew Zajechowski

Big data is helping to define and improve in-person experience of sports fans. Big data and wearable technology are combining to offer fans a better, more informed in-person game experience. First, wearable technology has grown tremendously over recent years. Athletes, coaches, and trainers have embraced wearable technology as a way to monitor and improve athlete performance, from gauging metrics like heart rate or timing reactions to monitoring the body for signs of concussion or fatigue.[read more]

How to Unlock the Value of Your Data in Real-Time

September 25, 2015 by Larisa Bedgood

Marketers have flocked in droves to the concept of real-time marketing (RTM). At its core, RTM is about reacting in the moment to events or conversations with relevant and timely content. Do you remember the Super Bowl a few years back when the lights went out due to a power cut? Oreo was on it, instantly tweeting an image of a cookie in the dark with the tagline, “You can still dunk in the dark.”[read more]

7 Questions Every Data Scientist Should Be Answering for Business

September 25, 2015 by Damian Mingle

Business professional of all levels have asked me over the years what is it that I should know that my Data Science department may not be telling me. To be candid, many Data Scientist operate in fear wondering what they should be doing as it relates to the business. In my judgment the below questions address both parties with the common goal of a win-win for the organization – helping Data Scientist support their organization as they should and business professionals becoming more informed with each analysis.[read more]


Big Data and Information Security

September 24, 2015 by David Schwartz

Big data is becoming an increasingly important part of the business plan for companies in many different industries. Analyzing large customer datasets and other kinds of data with tools like Hadoop reporting lets companies save money as well as boost revenue by targeting their marketing better, designing products to better appeal to their customers, make better predictions, and so on. On the other hand, this rise in the use of big data has coincided with the rise of advanced persistent threats to data security.[read more]

Sales Pitch: How to Sell Your IT Strategy to the Board

September 24, 2015 by Simon Mitchell

Selling your future IT Strategy to the board is a great opportunity to make your mark, but your vision is unlikely to gain traction if your sales pitch relies on pure tech speak.[read more]