Analytics technology is having a huge impact on many aspects of modern business. One of the most important applications of analytics is with improving the user experience.
User experience is a key part of building a successful mobile app. You cannot build a successful business with your app if it doesn’t offer a smooth experience to users.
So, what are the factors that contribute to your app’s user experience?
It’s difficult to select a handful of attributes and associate them with optimal UX practices. One way to determine how customers use your app is by diving deep into your analytics data. Based on information about popular screens, you can understand what type of content your users like the most.
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In this article, we cover how you can improve your app’s user experience with in-depth mobile analytics.
#1: Enhance navigation by shortlisting popular screens
The easiest way to improve your app’s user experience is to make popular screens easily accessible.
Why? An essential part of user experience is to understand which screens and pages your users and customers like the most. If you know your app’s most popular screens, it’s a good idea to make them available in your app’s main menus. This can include the side menu of your app, and the bottom navigation bar.
Ideally, you should analyze your popular screens at a regular frequency and update your app menus accordingly. Easy navigation makes popular screens more accessible and enhances your app’s information architecture.
You will have an easier time accomplishing this by using mobile analytics tools to better understand the way customers are engaging with your content. Tools like CrazyEgg have great analytics tools to help see how users engage with desktop versions of sites. You can use similar analytics tools to optimize your mobile platforms.
#2: Optimize onboarding based on user preference
Do a lot of users leave your app during onboarding? Ideally, you’d want your users to enjoy your app right after they open it. However, user log-in and sign-up in many cases is an unavoidable part of an app journey.
How can you use mobile app analytics to make user onboarding better? For one, you can see which login option your users prefer the most.
If you only have email login and a lot of users simply abandon the app at the sign-up stage, you have a problem. Add more sign-in options and see which suits your users best. In case some sign-in options are not well, simply remove them to make your onboarding screens clean and minimal.
It’s also a good idea if you can offer a guest browsing option within the app. This allows your customers to browse through the app and log in or sign-up only when required.
#3: Audit mobile app loading times and performance
Slow apps can be a bane for your online business. No matter which domain your business is associated with, a slow app is guaranteed to fail.
Why?
Users tend to avoid tedious and laborious experiences and if your app loads slowly, you will see an uptick in app abandonment and churn. A decent app analytics tool will help you see your app’s average loading time.
So how can you improve your app’s loading times?
There are a lot of factors that determine your app’s speed. Ideally, you should check with your server and see if there’s an issue on the hosting front. Working with your development team to make your app more efficient and light can also help.
If you’re using a DIY mobile app creator, your app’s speed depends directly on your website. If you manage to improve your website’s response time, your app’s speed will improve as well.
#4: Compare app traffic trends versus key marketing events
How do your marketing actions affect your app traffic? Any analytics team worth its salt has to help the marketing department identify which channels work best.
Let’s assume the marketing team sends five notifications a day. If this doesn’t significantly improve app traffic, is it worth spending time on this activity? To dig further, is it possible that user experience diminishes because of excessive engagement?
You can take this example and apply it to any marketing activity. Do you send too many emails? Is your social media activity working or do you need to do more? By comparing app traffic with your key events, you can optimize your marketing strategy and improve user experience along the way.
Mobile Analytics is Invaluable to UX Optimization
Improving your mobile app doesn’t simply mean adding new features. UX optimization is also important.
Something as small as updating your app menu or compressing your media files can have a significant impact on user experience.
In this article, we specifically discuss how advanced mobile analytics can help you improve your app’s user experience. Improve your app’s retention and make sure users have a smooth experience every time they launch it.
