The Promise and Perils of Text Analytics — Privacy
Text analytics may be the next wave of computer analysis. In contrast…
Analytics Ascendant, Part 2: The Limits of Predictive Modeling
In my last post on predictive modeling (4 August 2009) I used…
Analytics Ascendant: Will Predictive Modeling Replace All Other Ways of “Knowing” Customers?
Steve Lohr reported in The New York Times on July 28 that…
Mathematics Invades the Marketing Kingdom
Think marketing doesn’t have much to do with mathematics? Mathematics is giving…
The Netflix Prize: Customer Intelligence for Hire
Movie rental by mail (and now by streaming video) company Netflix has…