Social Media Analytics: How our approach blends the best analytics technology

It’s been some time but I remember reading a special report resulting from a collaborative effort between MIT Sloan Management Review and the IBM Institute for Business Value called Analytics: The New Path to Value. At this point in the evolution of social media analytics it may seem quite dated as the document is from October 2010 but it was supposed to be somewhat forward looking as it emphasized the importance of shoring up a company’s analytics capabilities.
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