Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: SAP’s Social Layer: Making Collaboration Real
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > SAP’s Social Layer: Making Collaboration Real
Social Data

SAP’s Social Layer: Making Collaboration Real

maggiefox - Social Media Group
maggiefox - Social Media Group
5 Min Read
SHARE

You’ll recall a few weeks back I wrote a post about attending SAP’s SAPPHIRENOW user conference this past May [disclosure: SAP has been a Social Media Group client since 2007] discussing the need for organizers of events-based programs to  both consider and optimize their “digital layer”. Not a new concept, but perhaps a more holistic way of framing it.

You’ll recall a few weeks back I wrote a post about attending SAP’s SAPPHIRENOW user conference this past May [disclosure: SAP has been a Social Media Group client since 2007] discussing the need for organizers of events-based programs to  both consider and optimize their “digital layer”. Not a new concept, but perhaps a more holistic way of framing it.

There’s an interesting parallel to this theme in another piece of news that was discussed at SAPPHIRENOW. Our group of bloggers and digital influencers received a briefing from Sameer Patel, someone I consider to be a great friend, and who is also SAP’s new Global Vice President and GM, Enterprise Social and Collaborative Software. What that fairly long-winded title means is that Sameer is in a newly-created role, in charge of something called Project Robus – an effort to weave together SAP’s “collaboration layer” at the product level, with particular emphasis on the notion of helping bring social business to life by allowing users to have access to the same collaboration workstream, regardless of which SAP application they happen to be using.

More Read

Image
4 Ways You Can Use Big Data to Market to Millennials in 2017
Collaborate on the Future of QlikView
Determining Perception Gap Through Twitter [INFOGRAPHIC]
4 Amazing Time Saving Analytics Tools For Social Media Marketing
Christmas 2011: a Great Example of Smarter Commerce in Action

Sameer laid out the three points around which, in his experience, people collaborate. They are data, business process and content (documents). He feels that part of the reason there’s been a lag in the adoption of truly effective collaboration at scale inside most organizations is that efforts to date have been largely tool-driven, rather than focused on the why. I believe him. There are parallels to this behavior in social media outside the enterprise – routine “shiny object” epidemics distract from, and potentially damage, effective use of social tools to reach customers; this is largely because the first steps of listening and understanding what your consumers want from you are forgotten in the mad rush to the next “it” platform. This frenzy leaves in its wake abandoned tools and profiles, wasted resources, and a nagging suspicion that the whole thing might be nothing more than smoke and mirrors. In the long term, this translates into a loss of competitive advantage; firms find themselves lagging ever farther behind, largely because they’re focusing on the wrong things.

As he noted in the post announcing his new role,

“Many [executives] are still looking for that bridge that practically takes them from a world designed around structured process to one that gets them to blend collaboration at every step of business tasks and processes, and in a way that drives revenue and margin, lowers cost and mitigates risk.”

So it’s Sameer’s mandate to try and help do that, by re-focusing and re-packaging the “collaboration layer” across SAP’s product suite into a comprehensive social software strategy. One interesting question (from my marcom-skewed perspective) is how this will be marketed – Sameer’s team is, in his own words, “horizontally structured”, meaning they will work across product groups to bring this together. They’re a horizontal group inside a vertical organization – this pattern tends to be highly disruptive and it will be interesting to see how consistency in product messaging, results measurement and execution will be managed; that’s a lot of stakeholders.

Despite the looming and significant challenges, it’s a really interesting approach and, frankly, seems in line with SAP’s professed “trademark approach” to integrate their applications. It will be interesting to watch progress as Project Robus matures – there’s definitely a sense of “the need for speed” and the question will be whether SAP – and their clients – are ready, and willing to pay for it.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive
data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

How BI and Data Analytics Pros Used Twitter in December

5 Min Read

Yellowfin’s Year in Review: Top 9 Business Intelligence developments of 2011

26 Min Read
Image
AnalyticsBig DataBusiness IntelligenceCommentaryData ManagementData MiningData WarehousingITPolicy and GovernancePredictive AnalyticsPrivacySentiment AnalyticsSocial DataSocial Media AnalyticsText AnalyticsTransparencyWorkforce AnalyticsWorkforce Data

Is Big Data Under Threat by New Internet Magna Carta?

7 Min Read
Image
Best PracticesData ManagementSocial Data

Micro-Social Networks: Data with Context

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?