How Cryptocurrency Is Benefiting From Big Data Analytics

One of the "secrets" behind cryptocurrency's success is big data analytics. By spotting security issues and bizarre patterns, data keeps crypto functional and safe.
big data analytics
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The concept of cryptocurrency is still foreign to so many in the United States and around the world. There is a lot more mass appeal of cryptocurrencies like Bitcoin, Litecoin, and others. Generally speaking, though, they are still mysterious in the eyes of the common individual. In the cryptocurrency market, we are starting to see the emergency and convergence of crypto and big data analytics. For those that know more than the average individual when it comes to crypto, you know big data analytics potential is out there. Let us dig a bit deeper into some of the potential gains possible when you combine the big data initiatives with cryptocurrency.

Helping Secure the Blockchain

One of the biggest hurdles to getting into the cryptocurrency market is the need to secure the blockchain for investors and users alike. Cryptocurrencies are being used more and more by consumers to purchase products and services. Without adequate security, it can be hard for a businesses and consumers to invest in using these digital currencies. 

Big data analytics and cryptocurrency are changing all that. As the blockchain begins to be more secure, it is creating possibilities to make investing easier. When you increase security on the blockchain through the use of data, you start to open up opportunities for startups. Where blockchain gets put to use, big data analytics helps to show businesses, no matter their size, more details on every transaction. This extra logging of transactional data makes the adoption of cryptocurrency and the blockchain easier.

Big Data Can Reveal Odd Patterns

The biggest and most beneficial link between cryptocurrency and big data analytics is in the criminal space. One of the big hesitations of banks and credit card companies when it comes to cryptocurrency is around its security. They want to know where the cryptocurrency is coming from, who it is going to, and if anything, improper is taking place.

What you can do with big data analytics is build out continuing auditing and monitoring over transactions that take place. You can help to look for patterns that could be indicative of criminal activity.

Fraud continues to be a big issue when it comes to cryptocurrency. Looking for instances of heavy usage could show illegal operations taking place. As these become more clear, this is what harms the growth of cryptocurrency. As you start to see cryptocurrency gain more mass appeal, hackers will try to come up with ways to take advantage through malware and other means. Big data analytics can help to uncover patterns and detect this activity before it is successful.

Helping Investors Do Their Job Better

Investors have a tough job when it comes to the cryptocurrency market. Their goal is to look at all the different digital currencies, such as the value of buying cryptocurrency, and try to turn a profit off of it with the changing value.

The cryptocurrencies such as Bitcoin, and others, make news when they have big price swings.  We have seen fluctuations that are unlike anything you see in the more conventional investing space. You can see the value of cryptocurrency soar one day, only for it to plummet a short week later.

When you have folks that invest in cryptocurrency, they know there is going to be a much higher level of volatility than normal. The trick with investors, though, is they want to try and stay ahead of the big dips and jump in before the big spikes. Big data analytics and data techniques can help to uncover tracking trends. This type of trending analysis can help to indicate what the market is going to do, relying on historical data to help predict what will happen in the future. Big data analytics helps to input variables and create models so you can do your best to predict the future of cryptocurrency values.

There are a lot of ways that folks are beginning to tap into big data analytics while operating in the universe of cryptocurrency. With cryptocurrency beginning to be more mainstream than ever before, there is an opportunity to use data to help take the digital currencies and digital wallets to the next level. As these new possibilities come up, the convergence of cryptocurrency and big data reveals some amazing opportunities in the future.

Brad Lowrey
Brad is an assistant editor at ChamberofCommerce.com. He is an expert copywriter with over 10 years experience writing about business subject like productivity, HR, marketing and leadership.