How Big Data Analytics Reveal Your Most Intimate Secrets

June 14, 2013

Big Data Analytics allow us to automatically analyze digital records such as our updates, photos and ‘Likes’ on Facebook. But did you know that your ‘Likes’ on Facebook could expose intimate details about you as well as personality traits you might not want to share with anyone? Some things about ourselves we’d rather keep private, right? Most of us don’t openly share with the World sensitive personal attributes such as our sexual preferences, our religious or political views, how intelligent we are, how happy we are with life or whether we consume alcohol, cigarettes or even drugs.(more…)