Get Rid of Tech Jargon and Start Telling Stories

October 4, 2013

ImageThere is a fine line between success and failure in my opinion. Most businesses in similar industries have much the same composition, but often differ in the way they execute their operations, which is where the fine line exists. Approaching new customers with the right content, a well-defined product and a carefully crafted story is a major plus in winning  their business.(more…)