4 Key Ways Cannabis Marketers Can Use Big Data

There are plenty of ways cannabis marketers can use big data to better sell their product. Here are some key methods and why they work.

Avatar
February 6, 2019
18 Shares 2,740 Views

We have discussed the benefits of big data in digital marketing in considerable detail over the past five years. However, we haven’t covered the benefits of big data in unique fields such as cannabis marketing.

According to CannabisBigData.co, big data is becoming a more important part of cannabis marketing. They point out that it is relevant to supply chain management, consumer demographic analysis, and much more. A similar article from Investing News Network made an even more important point. One of the biggest applications is in the use of blockchain and digital money transfers.

But marketing is the area where big data could have the biggest impact of all.

What Are the Benefits of Big Data in Cannabis Marketing?

Did you try the best cannabis marketing strategies but got no results?  These days, it has become too difficult to market the cannabis brand since a large number of challenges come across, and for startups, it is almost impossible to survive for long. Besides marketing the cannabis varieties on social media and through the official website, you should not forget about the state and federal rules, which are always taken into consideration by all cannabis providers.

If you are looking to expand your network and want to boost sales, then you should bear in mind the following medical marijuana marketing tips that are meant to help you address all possible issues and challenges. Big data will help in countless ways.

Prepare content to engage and educate

One of the most prominent downsides of the industry of cannabis is that people who visit your site to buy weed do not pay any attention to the quality of content. Whether you are to sell the product online or want to target customers in the nearby colony, it is integral to come up with engaging content, the one which can attract potential customers in a short time.

For example, you can begin by focusing on the best digital marketing trends and can write brief descriptions of the cannabis varieties and products available at your store. The wise and careful cannabis branding is always needed in order to ensure the success and survival of your brand to an extent. You should ensure that the product descriptions you write read flawless and are understandable for the target customers.

While writing customer-friendly content, you should avoid using the passive voice, as this can lower the quality of your product descriptions or guidelines for first time pot buyers and other forms of text to an extent, leading the customers to switch to other cannabis providers. Big data is invaluable here. It helps you gain a better assessment of your customers and make better marketing decisions.

Use social media

It is a common observation that those who are into the cannabis business often ignore social media. It does not matter whether you have just started the business or are in the cannabis industry for years, there is a strong need for you to increase the dependence on Facebook, Twitter, LinkedIn, and other social networking websites. The creativity comes when you know how to create a professional Facebook page and get more and more followers on your brand’s Twitter account.

Through these platforms, you can interact with potential buyers living in different parts of the world and can provide them with details of cannabis products and varieties available at your store. It is indeed one of the best marijuana marketing strategies, and more and more businesses are turning to social media platforms to generate increased revenues and to sell multiple cannabis products at a time.

For instance, you can create an Instagram account, where cannabis brands have already started selling their products in a significant number. You should upload pictures of cannabis and provide customers with complete pricing information so that they can choose the best product for themselves and can place an instant order through social media. Big data is able to create new tools to improve social media engagement and brand reach.

Use all ads methods for investigation

One of the core marketing challenges you may come across is that there will be plenty of restrictions for advertisement. For example, you may not be familiar with where to place ads and what kind of content is allowed to b displayed. For cannabis brands, it is always needed that the ads contain information about health-friendly products. It means you should not try any non-traditional methods of advertisement and instead need to give preference to targeted ads.

You should have an idea of your geographic location, where you want to sell cannabis so that you can insert details in the commercial and adjust its settings accordingly. Use the cannabis brand as a venue, where you are responsible for creating, advertising and hosting events. You may develop online events to get more and more people attracted toward the cannabis varieties, and on these events, you should either provide discounted products to all buyers or offer some free deals.

Learn all the material to become a connoisseur

It is not enough to become a leader of the industry and grow your business in traditional ways; you should be aware of how to make the wise use of media and how to interact with stakeholders or suppliers. In simple words, we can say that you should use big data to learn the basics of contacting with media representatives to promote the cannabis products and have to get involved in events where suppliers or stakeholders are present.

This will help you give your brand reputation and recognition, and besides regular customers, professionals and experts of cannabis will get to know about the quality of your products. Maybe, it will make your competitors feel jealous, and this can add value to your brand’s overall reputation and can help you generate more and more sales.

Final Thoughts

Conclusively, all of us should be careful while promoting different varieties of cannabis. The good idea is that you should encourage customers to try one of the products for once. After this, you can ask them to refer their friends to your brand, and in return, you can offer them huge discounts. These things will definitely help you grow the business and to compete with the rivals confidently.