By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Flipboard Harnesses Social Data to Individualize Online Media
Share
Notification Show More
Latest News
ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing
become a data scientist
Boosting Your Chances for Landing a Job as a Data Scientist
Jobs
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > Flipboard Harnesses Social Data to Individualize Online Media
Big DataExclusiveNew ProductsSocial DataSocial Media AnalyticsWeb Analytics

Flipboard Harnesses Social Data to Individualize Online Media

Todd Nevins
Last updated: 2013/05/02 at 2:17 PM
Todd Nevins
4 Min Read
big data social data
SHARE

big data social dataFlipboard is a social network online aggregation magazine originally designed out of a brainstorming session between founders Mike McCue and Evan Doll.  They posed the question to each other, “What would the web look like if it was designed from scratch?” Flipboard rolled out as a digital magazine app in December, 2010 and now has over 56 million viewers with 50% of 2.0 readers on it eve

big data social dataFlipboard is a social network online aggregation magazine originally designed out of a brainstorming session between founders Mike McCue and Evan Doll.  They posed the question to each other, “What would the web look like if it was designed from scratch?” Flipboard rolled out as a digital magazine app in December, 2010 and now has over 56 million viewers with 50% of 2.0 readers on it every day flipping through 6 billion pages each month.

It was reported in December that the other tablet magazine, News Corp’s The Daily, folded under speculation of old school approaches to online media and not utilizing analytics as a performance metric to ‘speak’ to their readers. icrunchdata reported this past December that Flipboard already had recognized the importance of viewer data and had a small army of Data Scientists crunching online behavior. The Daily charged readers $40 per year where Flipboard, right now, is free. Wait, The Daily charged $40 per year and closed, and Flipboard is free? McCue was asked at TechCrunch Disrupt NY how they make money or planned to and his response was simply, “We’re growing at a record pace and adding new partners all the time,” and we guess with 56 million readers they will figure it out.

Flipboard now sits as the only major aggregate content site housing articles, photos, audio and video and on March 27th 2013, the 2.0 update changed everything. The update allows users to create their own magazine and within the first 30 days, it’s being reported that over 1 million digital magazines were created. Selena Larson with VentureBeat posted an infographic detailing the ginormous rise of individualized magazines in the first 2 weeks highlighting a few in the top 10 titled The Interesting Things, AppFreakz, Startup News and Encyclopedia of Life. Top technology news sites including TechCrunch, TheVerge, Slashgear and icrunchdata – Big Data created tech content magazines designed for their audience.

So how tough is it to create a Flipboard magazine? Mia from Flipboard has a 3 quick minute video that shows you just how simple it is. Add articles, photos, videos, audio and blog posts directly to your magazine from Flipboard or from your computer with the ‘+Flip it’ bookmarklet added to your Toolbar.

But it’s not all perfect news regarding Flipboard 2.0. Right now it’s only available on the ipad or iphone with “Android 2.0 coming very soon.” McCue is still tasked with generating revenue but it’s starting to look like Flipboard has changed the game in online media with the introduction of 2.0 and now web magazines can be as beautiful as print.

(image: Flipboard & social data / Flipboard.com)

TAGGED: Flipboard
Todd Nevins May 2, 2013
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai digital marketing tools
Top Five AI-Driven Digital Marketing Tools in 2023
Artificial Intelligence
ai-generated content
Is AI-Generated Content a Net Positive for Businesses?
Artificial Intelligence
predictive analytics in dropshipping
Predictive Analytics Helps New Dropshipping Businesses Thrive
Predictive Analytics
cloud data security in 2023
Top Tools for Your Cloud Data Security Stack in 2023
Cloud Computing

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form id=”1616″]

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?