Data is absolutely vital to your occupation as a business owner. After all, this information lets you understand your market better, enabling you to provide better customer experiences. However, customers aren’t as willing to share personal information with companies.
In fact, a study found that 79% of Americans are concerned about how their data is being used by companies, which is not good for building trust. This is why the national and federal governments have created laws to protect customer data.
If you are not familiar with the principles of data accumulation, here are the legal requirements you need before you can start collecting your customers’ data.
Before you can take data from your customers, you first have to make them agree to the policies that you’ve created. For this, you need a consent form. For example, websites do this by asking if the user is willing to enable cookies on their page. Every device has a unique “component” that locks onto a user’s online activity. Cookies are tools on browsers that allow websites to get access to this “component.” If your company holds that kind of data, you can use it to understand your market better.
If you own an app, you have to put up a consent form on it as well. Stricter states like New York also mandate that you provide a consent form before the user registers for anything on your site that needs personal information, such as a newsletter or webinar.
This isn’t a legal requirement, per se, but it’s a good way to allow your customers better control over their data. Indeed, in our post ‘Why Consumer Data Privacy Is More Important Than Ever’, we emphasized that allowing your website visitors to decide what information they want to share and who they want to share it with is a great trust booster. For example, give them the option to turn off cookies. You can also allow them to keep their online profile private or give them a choice to only share the bare minimum information needed to use your services. If you can write multiple privacy policies for every circumstance, all the better. Not only will this let users understand the exact points that they’re agreeing to, but this will protect you from legal repercussions later on.
Users are wary about what companies do with their data. As such, it’s up to you to reassure them. Having all three of the points above shows that you’re aware of the consequences and are using them as responsibly as possible.
Ensure that Your Data Accumulation Strategy is Fully Compliant with All Regulations
The legality of collecting data has changed in recent years. The GDPR and various state laws have forced companies to take a closer look at their data collection processes. You must follow these laws carefully to avoid running into trouble.