Cookies help us display personalized product recommendations and ensure you have great shopping experience.

We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Cloud opens up new vistas for service orientation at Netflix.
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Cloud Computing > Cloud opens up new vistas for service orientation at Netflix.
Cloud Computing

Cloud opens up new vistas for service orientation at Netflix.

JoeMcKendrick
JoeMcKendrick
3 Min Read
SHARE

Many see service oriented architecture as laying the groundwork for cloud. But at one well-known company, cloud has instigated the move to SOA.

 

Many see service oriented architecture as laying the groundwork for cloud. But at one well-known company, cloud has instigated the move to SOA.

 

Better living through television, courtesy of SOA and cloud. Photo: US National Archives.

As Netflix, the internet and mail-based subscription service for movies and TV programs, moved to the cloud, the company saw an opportunity to recast the mold for how they build and deploy software. The company moved to a more decentralized model, in which individual business units took ownership of the services they were building, deploying and managing.

“We used the cloud migration as an opportunity to re-architect our system into a service oriented architecture with hundreds of individual services,” Ariel Tseitlin, director of cloud solutions and Greg Orzell, cloud & platform engineering architect for Netflix explained in a recent post. “Each service could be revved on its own deployment schedule, often weekly, empowering each team to deliver innovation at its own desired pace.  We unwound the centralized deployment team and distributed the function into the teams that owned each service.”

Prior to its cloud/SOA journey, Netflix was running “a large monolithic Java application running inside of a Tomcat container,” they relate. A centralized team reviewed newly submitted software every two weeks. The company also had a separate operations team that worked separately from developers. The cloud effort led to a transformation effort for Netflix. “Once a centralized function, operations is now distributed throughout the development organization,” Tseitlin and Orzell write.

Core to the effort was moving “from a few teams checking code into a large monolithic application running on tens of servers to having tens of engineering teams developing hundreds of component services that run on thousands of servers.”  As a result, the added sense of ownership of services resulted in “more robust applications and greater agility than centralizing these efforts,” Tseitlin and Orzell observe. “For example, we’ve found that making the developers responsible for fixing their own code at 4am has encouraged them to write more robust code that handles failure gracefully, as a way of avoiding getting another 4am call. Our developers get more work done more quickly than before.”

The takeaway here is that cloud, as has been the case with SOA, is more than just slapping a technology in place. It provides opportunities for new ways of doing business.

 

 

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Top 8 Multi-Cloud Architecture Tools for Automated Infrastructure Design in 2026 -- AI-generated illustration
Top 8 Multi-Cloud Architecture Tools for Automated Infrastructure Design in 2026
Cloud Computing Exclusive IT
6 Top Agentic SDLC Platforms for Enterprise Engineering Organizations -- AI-generated illustration
6 Top Agentic SDLC Platforms for Enterprise Engineering Organizations
Artificial Intelligence Exclusive
6 Best Runtime Intelligence Tools for Debugging AI-Generated Code in 2026 -- AI-generated illustration
6 Best Runtime Intelligence Tools for Debugging AI-Generated Code in 2026
Artificial Intelligence Exclusive
KYC Verification Vendors Using Network Intelligence to Detect Coordinated Fraud -- AI-generated illustration
KYC Verification Vendors Using Network Intelligence to Detect Coordinated Fraud
Exclusive IT Security

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

5 Tips for Getting a High SAT Score
Cloud Computing

Cloud Technology Helps Students Earn Higher SAT Scores

10 Min Read
Image
Big DataCloud Computing

Finding A Ray of Sun Among the Clouds – Selecting a Cloud Provider

6 Min Read
challenge assumptions with big data and Hadoop
AnalyticsBig DataBusiness IntelligenceCloud ComputingCollaborative DataData ManagementData MiningData QualityData VisualizationData WarehousingHadoopHardwareITMapReduceOpen SourceSocial DataSoftwareSQLUnstructured DataWorkforce Data

A Complete Guide to Overcoming Executives’ Concerns about Hadoop

5 Min Read

The Awesome Ways Big Data Is Used Today to Change Our World [VIDEO]

2 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?