Big Data and Rise of Predictive Analytics
Back in mid 1990s, when I was a Ph.D. student, one of the professors asked me what my career goal…
Technology and the Effective Marketer
In this post, I'll focus on customer intelligence driven marketing and the proper use of data. In the "information economy,"…
The Fundamental Techie
IT Personality Traits That May Surprise YouIt’s a buyer’s market when it comes to top IT talent. As enterprise technology…
Moving Beyond Smart Part Numbers
During a process review session this week, I got involved in a terrific conversation about Smart Part Numbers. You know…
Are Data Scientists Overpaid?
(This post is a response to "Are Data Scientists Overpaid?" - ed. note)The answer? Fake data scientists are overpaid, real ones…
Indoor Locationing: The Hottest Thing in Tech
Apple’s acquisition of WiFiSlam is getting a lot of attention this week. Apple’s acquisition of WiFiSlam is getting a lot…
Unstructured Data: A Contrarian’s View
“If you analyzed the flow of digital data in 1980,” Stephen Baker wrote in his 2011 book Final Jeopardy: Man vs.…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
BYOD: Reducing the Risk with Mobile App Management
It is likely safe to say that the concept of Bring Your Own Device (BYOD) has gained a foothold in…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
