Anderson Analytics Honored at Advertising Research Foundation
Anderson Analytics ARF AwardYesterday at the ARF Anderson Analytics was honored at the luncheon during the ARF Great Minds Awards…
BI Implementations Must be Risk-Adjusted
It makes absolutely no sense to try to optimize performance without taking into account risk. While you’re busy trying to…
Here’s how decision management simplifies process management
Checking out some articles on the Business Rules Community I saw a great illustration of making processes simpler and more…
Know Me and Be Relevant: What I learned from Disney’s Keynote at NCDM
NCDM 2008 RECAP: Know me and be relevant is just a starting point!From its earliest days, relevance has been the goal for…
Interview: Lisa Loftis on operational business intelligence
We recently caught up with Lisa Loftis, a CRM and BI expert who, in her consulting travels, has worked with…
Listening to the Many Voices
Yesterday, I was invited to attend a Regional White House Forum on Health Reform in Greensboro, NC. This was the…
Email & Mobile
The term Mobile means different things to different people, which is understandable considering all the capabilities the average smart phone…
BI in Brussels (Against Economic Turmoil)
I’m just returning from Brussels (actually, the new SAP Lounge venue at Vilvoorde), where I was invited to give the…
A Social Media Mini-Manifesto for Marketers
photo by ZingaroIn my last blog post, I admonished marketers not to abandon a solid, multi-channel marketing strategy in their…
A Lesson in Social Media from the Beatles
Guest post info: Drew Gneiser works for Axiom Marketing Communications in Minneapolis, MN and writes on their company’s social media…