Building the Business Case for Behavioral Targeting
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder…
Socialytics for Sales, Marketing and Customer Service
Last week at the CRM evolution conference in NYC I presented an updated discussion on socialytics in a social CRM…
Cloud Application versus On Premise, Myths and Realities
I was reading something recently on SaaS TCO that once again dredged up one of our industry folktales about SaaS…
Social CRM: Not a Cure for Customer Compliants
Salesforce CRM execs are likely celebrating this week as they gained a shiny new customer- Facebook. Word on the street…
Using Transparency As A Mask
As mankind deploys increasing numbers of sensors, and makes more sense of this data, more of our secrets are revealed. …
Business Intelligence: Catch them looking
Wipe away that tear you have shed for BI marketing. Take heart in this: The golden oldies — those tired…
Is there too much data?
I was reading back over some old blog posts, and came across this quote from Moneyball: The Art of Winning an…
Economic crisis gives boost to Agent-based modeling
The “economic focus” column in the July 24th-30th (2010) issue of The Economist is titled “Agents of change.” As many…
