Social ROI – Integrating Social Media Analytics with Other Business Intelligence
Measuring ROI from an investment of time and resources directed towards a new product, marketing campaign or customer service engagement…
Knowledge Sharing – The “New” Power in the Enterprise
I grew up with the concept that knowledge is power and that hoarding knowledge could lead to a strong power…
Leveraging Customer Data to Drive Business Decisions
Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use…
Forecasting Lessons from Heathrow’s Snowpocalypse
As evidenced by lessons learned from the Heathrow Winter Resilience Inquiry, when it comes to accurately forecasting future events, it’s…
Why is IT Planning Stupid to Do?
Any possible roadmap in locating functions of operational local systems is doomed to failure. That is, anyone in the software…
IT + Marketing: Innovation Through Collaboration in B2B Software Companies
I’ve read a lot of articles and posts that have discussed various aspects of the uneasy relationship (in many cases)…
Decision Tables in JBoss Drools getting an update
The JBoss Drools team sent me a link to a screencam of their latest work on web-based decision tables and…
First Look – SAS/OR
I have been doing more thinking about optimization recently and thought I should get caught up with the OR (Operations…
