Optimizing Your Content for Your Target Audience
As you get more and more immersed in writing and publishing content for business, you need to take your target…
Customer Data Integration (CDI) – for a Single View of Your Customer
How profitable are your customers? What have they purchased lately? Are there opportunities to up-sell and cross-sell to them? You…
Gain a 360-Degree Customer View with Data Analytics
Aberdeen Research is conducting new research to show how companies are leveraging integrations between traditional customer response management (CRM) and…
Leveraging Customer Data to Drive Business Decisions
Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use…
Quora – What it Is and How to Use it
"Quora" is on everyone’s lips nowadays. Quora is an online community-driven question & answer (Q&A) repository with overflowing information that…
Why CRM ain’t CRM if it isn’t Social
Almost a year back, I wrote about how four independent trends, namely Social Media, Smart Phones/Portable Devices, Cloud Computing/SaaS and Predictive Analytics were converging…
Testing to Sell: Meta’s Crusade for Proof in Web Design
One entrepreneurial mom is building a professional organization for… entrepreneurial moms. While many professional societies are struggling to retain members,…
Decision Management and Insurance – Multi-Channel Distribution and Customer Communication
Insurers face an explosion of direct sales channels: websites, mobile and call centers, with the rapidly evolving world of social…
The Cost of Social Media
Businesses always seem to be giving away products and services in order to entice people into wanting to buy from…
Top Ten Predictions for 2011 from IDC
This post is built from our annual IDC group effort to lay out ten predictions. The actual document should be…
