B2B Software Startups: The SaaS Platform Dilemma
SaaS has considerably reduced B2B software development costs. Think about ten years ago and the products and services you had…
Using Big Data to Sell to Individuals Instead of Stereotypes
One of the weaknesses of marketing has always been overgeneralization. Marketers have forever relied on grouping people into categories based…
What Really Is Big Data? And Why It Will Change the World
Big Data is THE biggest buzzword around at the moment, and I guess it makes sense to start my new…
Can We Really Trust Big Data?
There has been a lot of discussion about big data. What it is. What it can do, and what it…
First Look: Datameer
As part of an ongoing expansion of our ecosystem mapping to include more Hadoop-based products I recently got an update…
How Fashion Retailer Nordstrom Drives Innovation With Big Data Experiments
Nordstrom is an American upscale fashion retailer with 225 stores and doing over $ 10 billion in annual sales. John…
First Look: SAP Predictive Analytics Update
I got an update from SAP on their Predictive Analytics products. Back in December I got a briefing on the…
How Big Data Can Improve the Practice of Law
Many industries are starting to see the benefits that can be reaped from analysing and visualizing the vast amounts of…
How M2M Data Will Dominate the Big Data Era
Machine-to-Machine data is likely to increase drastically in the coming years. More and more applications are being equipped with sensors…
How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when it comes to the technologies that are needed…
