How Heineken Interacts With Customers Using Big Data [VIDEO]

September 11, 2013

The Internet of Things will connect billions of devices with each other and the Internet, but who would have thought that this would also involve our beer bottles? Well, Heineken brings sensors to a beer bottle that can dance to the rhythm of music. Talking about innovation. But that’s not all how Heineken interacts with its customers in an innovative way using the latest techniques as well as benefiting from all the data that we collect. They use PrimeSense techniques to understand where in a Walmart store someone buys a six-pack of beer.