What it means to me to be a free agent
Seth Godin posed 16 questions for people making a living as a free agent. While the people I currently help…
LinkedIn mines data for future job paths
Let's say you're a 26-year-old accountant. You're wondering about your future, and it's easy to see the three most common…
Why Learn R? It’s the language of Statistics
In the Introduction to his book “R for SAS and SPSS Users” (Springer 2009) Robert Muenchen offers ten reasons for…
Online and offline become 1: a new era has begun (part 1)
I recently came across two interesting articles that are closely related to our Customer Online Targeting (COT) tool. Both are…
A/B Testing and the Need for Clear Business Objectives
The website http://videolectures.net/ contains a wealth of interesting lectures on a wide variety of topics, including data mining. I was reminded…
Four Essentials for Enabling Pattern-Based Strategies
Economic turmoil has brought widespread recognition that businesses must improve their ability to identify and act on signs of change.…
Up in the Air
Did you see the movie Up in the Air starring George Clooney? Those of you who have not seen it…