Identifying Brand Loyal Customers with Clustering or Declining
It can be hard to discern where and how customer loyalty is forged, with so many external forces influencing customer…
What Motivates Analytic Professionals?
There are many reasons why we love or hate our jobs. Professional analysts: what motivates YOU the most? If you…
The New MDM-It’s Not What You Think!
As many of you know, I have a keen interest in the environment. (Don’t even get me started on the…
Slouching Toward Creepiness: Analyzing Human-Computer Interaction
One of the perks of blogging is that publishers sometimes send me review copies of new books. I couldn’t help…
Resource Mistakes, Part III: Silencing Dissent
In my previous two posts, I discussed some of the perils associated with staffing information management (IM) projects. Waiting until…
Web services should be both federated and extensible
One of the most important developments of the web 2.0 era is the proliferation of full featured, bidirectional APIs. APIs…
Evolution of Change: Signs for the Future of Business
I like taking the time once in a while to tie different trends together, it just helps me focus on…
Website Geo-Targeting as a Forecasting and Budgeting Tool
Capturing an individual's postal or zip code on a website form can provide valuable information for forecasting sales and planning…
The TV revolution: Changing the players
Picture the American industrial economy in about 1960 (before the global and information economies rejiggered things). In the middle was…
Very Simple Segmentation Ideas for Retailers
Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some simple strategies in other posts on the blog…