Platform distribution risks
When your product extends a platform’s functionality, one of the main risks you face is that the platform could embed…
Business Intelligence – The Power of Human Emotion
2011 was noted as the year that demonstrated the "power of the human emotion.” It was the year where human…
Using Analytics to Identify New Valuable Customers
Value segments can provide useful information for the development of effective Acquisition models. Acquisition campaigns aim at the increase of…
Why Big Data Mining / Analytics is the New Gold Rush
Just mention the words “Big Data” to any technology entrepreneur or investor and observe how his/her face lights up with…
Gartner BI Summit 2012: The yin and yang of business and IT on the agenda
London, 6 and 7 February 2012 The Gartner BI Summit ended last week with a presentation of the famous Magic…
Sentiment Analytics – The Gold Mine, which you didn’t Mine!
It’s really a no brainer that Customer Satisfaction matters. Every IT or Business unit I’ve known, considers Customer Satisfatction, a…
Analytics: What’s Passion Got to Do with It?
Long, long ago, in a land far, far away, there were frogs. Lots and lotsa frogs. Oh, the frogs were…
Unstructured data is a myth
Couldn't resist that headline! But seriously, if you peel the proverbial onion enough, you will see that the lack of…