Solving the Riddle of Measuring Social Voice
Twitter has seen the analytics light. In a recent move of great importance, but zero fanfare, the bluebird folks have…
Tag, Anyone?
The nature of data is changing. At the moment organizations gather data from many different sources including loyalty cards, machine…
Big Data Accountability (Part 2)
In a previous post I introduced the topic of Big Data Accountability and that there are three different aspects that…
The Science of Crisis Communication
Early in the film Minority Report, police arrest a man for murder. It is not a killing he has actually…
First Look: Teradata Integrated Marketing Management
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing…
Big Data Accountability (Part 1)
Accountancy within organizations has been around practically since the existence of organizations itself. As long as we can recall, we…
The Datafication of People and Stuff and Things
photo courtesy of deviant art photo courtesy of deviant artSo I thought I was being original for writing a piece…
The NSA’s Data Quality Problem
Even basic data quality problems can have big consequences. The National Security Agency learned this to its cost recently when…
Marketers Leading the Charge to Unlock Value from Big Data
You often can’t get through a workday without seeing at least one headline boasting the “what if” promises of big…
Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…