Billboards, Brand Awareness and Big Data: What Comedy Central and Gallery Furniture Have in Common
When it comes to digital advertising, targeting and segmenting is easy. In fact, that’s the whole premise of online advertising…
How IoT Impacts Business Strategy
The Internet of Things (IoT) hasn’t fully arrived yet, but it’s well on its way. Indeed, now more than ever…
Big Data Equals Big Jobs: New Educational Programs to Help You Snag the Sexiest Jobs in the Industry
A 2011 McKinsey report estimated that by 2018, about 140,000 to 190,000 big data jobs will be unfilled due to…
5 of the Most Common IT Security Mistakes to Watch Out For
Securing the enterprise is no easy task. Every day it seems like there are dozens of new security risks out…
Spotlight on SiSense: BI Without the Bandwidth
I was at DataWeek/API World in mid-September 2014 (last week at the time of this writing) and saw some interesting…
Whose Story Are You Telling?
Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day,…
Data Ownership Ushers in Dawn of the Private API
Public APIs once marked the innovative essence of technology companies. Public APIs once marked the innovative essence of technology companies.…
Descriptive, Predictive, and Prescriptive Analytics Explained
Descriptive, Predictive, and Prescriptive Analytics ExplainedThe two-minute guide to understanding and selecting the right analyticsWith the flood of data available…
8 Amazing Big Data Companies You Should Know, But Probably Don’t
The Big Data industry is changing weekly and unless you pay very close attention to who’s who in the maelstrom…
Enabling Smart Marketing With Big Data
As a marketer, it is easy to get caught in the loop of endless buzzwords and jargons about how 'brand…
