Data Analytics Will Help Marketers Rebrand Themselves
Any CEO will tell you that marketing is an essential part of running a successful business. After all, without demand…
Customer Engagement Analytics Getting Simpler with Verint
Verint is a well-established vendor of workforce optimization systems. It recently acquired KANA Software, as I discussed, which enabled Verint to…
2015 Top Five Data Center Trends
It’s a new year and we have already heard plenty of buzz around what technology will look like…
Why Marketing Has a Branding Problem
Isn’t it the ultimate irony? The word Marketing is often used to indicate a lack of meaningful content, as in “no, I want…
BI & Analytic Trends of 2015: The Good, the Bad and the Ugly
It’s the time of year when analysts, consultants, vendors and industry pundits publish their predictions on the trends that they…
4 Signs It’s Time for a New IT Project Manager
If you’re planning on growth and expansion in 2015, you’re likely planning some sort of technology renovation or project. Whether…
Optimizing Health Care With Big Data
For big data enthusiasts, healthcare is a goldmine for disruption. Right from the patient demographic data to their medical reports,…
Peer into the Analytics Crystal Ball for 2015
On December 10, I helped facilitate the International Institute for Analytics webinar to announce our analytics predictions for 2015. I will…
Big Data: The Secret Snacking Ingredient
The perfect snack recipe calls for a few crackers, a scoop of peanut butter, a piece of chocolate and a…
A White Elephant Named OLAP
The Problem with Traditional BI SoftwareA white elephant is a possession which its owner cannot dispose of and whose cost,…