PAW Analyzing and predicting user satisfaction with sponsored search
Live from Predictive Analytics WorldSugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce…
Branding Your Country
If you agree Israel’s marketing program, successfully promoted through beauty and consumerism, is working to dispel the mass media myths…
Beyond ETL and Data Warehousing
Data integration suffers from an image problem. It has become synonymous with extract, transform and load. Likewise, ETL has been…
Syncsort and Trillium Software Partnership
When you think of Syncsort, you think of, well… sorting. SyncSort offers their flagship product - a high-performance sort utility…
Canada’s Senate Anti-Spam Bill up for Second Reading
Canada, one of the few developed nations that has yet to act on passing anti-spam legislation, is discussing the second…
PAW: Predictive Modeling for E-Mail Marketing
Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling…
The High ROI of Data Mining for Innovative Organizations
Copyright © 2009 James Taylor. Visit the original article at The High ROI of Data Mining for Innovative Organizations.Syndicated from…
5 ways to reduce cost with predictive analytics
Copyright © 2009 James Taylor. Visit the original article at 5 ways to reduce cost with predictive analytics.Syndicated from Smart…
SAS and the art and science of better
Copyright © 2009 James Taylor. Visit the original article at SAS and the art and science of better.Syndicated from Smart…
PAW: Cross Industry Challenges and Solutions in Predictive Analytics
Live from Predictive Analytics WorldThis session was a panel discussion on the cross-industry challenges and solutions in predictive analytics. Panel…