Big Data Makes the Super Bowl a Personal Experience

Whether you’re going for the 49ers or the Ravens tomorrow, marketers have you covered. The Super Bowl attracts the biggest TV audience of the year, according to AdExchanger. Last year, a record 111.3 million people in the US watched the Super Bowl, the highest viewer count for a TV show ever. No wonder that this year, advertisers are paying $4 million for 30 seconds of airtime, another record.(more…)