Big Data Makes the Super Bowl a Personal Experience

February 2, 2013
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Whether you’re going for the 49ers or the Ravens tomorrow, marketers have you covered. The Super Bowl attracts the biggest TV audience of the year, according to AdExchanger. Last year, a record 111.3 million people in the US watched the Super Bowl, the highest viewer count for a TV show ever. No wonder that this year, advertisers are paying $4 million for 30 seconds of airtime, another record.(more…)